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Google Using DoubleClick Tracking Cookies
dstates sends news coming out of the letters the House Energy and Commerce Committee sent to a number of broadband and Internet companies about their policies and practices on user tracking. The committee has now made public 25 responses to its queries, and many companies, including Google, acknowledge using targeted-advertising technology without explicitly informing customers. The Committee is considering legislation to require explicitly informing the consumer of the type of information being gathered and any intent to use it for a different purpose, and a right to say "no" to the collection or use. The submitter notes that, while Google denies using deep packet inspection, if the traffic is a Google search or email to or from a Gmail account, Google does not need DPI to see the contents of the message. "The revelations came in response to a bipartisan inquiry of how more Internet companies have gathered data on customers. Edward J. Markey (D-Mass.) said 'Increasingly, there are no limits technologically as to what a company can do in terms of collecting information... and then selling it as a commodity to other providers.' Some companies like NebuAd have tested deep-packet inspection with some broadband providers Knology and Cable One. Google said that it had begun to use the DoubleClick ad-serving cookie that allow the tracking of Web surfing across different sites but said it was not using deep packet inspection. Google promotes the fact that its merger with DoubleClick provides advertisers 'insight into the number of people who have seen an ad campaign,' as well as 'how many users visited their sites after seeing an ad.' Microsoft and Yahoo acknowledge the use of behavioral targeting. Yahoo says it allows users to turn off targeted advertising on its Web sites; Microsoft has not yet responded to the committee."
Did anyone really believe Google wasn't doing this?
Ummm, isn't this exactly what we would expect them to do with all that information? The only people who should be surprised by this are the ones who have no idea how the internet works. That said, there are plenty of workarounds, including limiting accepted cookies only to sites you specify, or having your browser clear everything out upon closing. Sure it doesn't totally fix the problem (assuming you consider it a problem), but it certainly does limit the amount of tracking they can do.
This guy's the limit!
Google's targeted advertisements seems reasonable; When you decide to use their free services, you should know that advertising is a part of the deal.
Broadband providers using DPI, on the other hand, is like the USPS opening your private mail and then profiting off of what they learn about you. It's all about the expectation of privacy. Broadband providers need to transfer bits and stay out of the content business. If they start doing this, there will be no way to use the internet with any modicum of privacy.