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Photoshop Allows Us To Alter Our Memories
Anti-Globalism writes "In an age of digital manipulation, many people believe that snapshots and family photos need no longer stand as a definitive record of what was, but instead, of what they wish it was. It used to be that photographs provided documentary evidence, and there was something sacrosanct about that, said Chris Johnson, a photography professor at California College of the Arts in the Bay Area. If you wanted to remove an ex from an old snapshot, you had to use a Bic pen or pinking shears. But in the digital age, people treat photos like mash-ups in music, combining various elements to form a more pleasing whole. What were doing, Mr. Johnson said, is fulfilling the wish that all of us have to make reality to our liking. And he is no exception. When he photographed a wedding for his girlfriends family in upstate New York a few years ago, he left a space at the end of a big group shot for one member who was unable to attend. They caught up with him months later, snapped a head shot, and Mr. Johnson used Photoshop to paste him into the wedding photo. Now, he said, everyone knows it is phony, but this faked photograph actually created the assumption people kind of remember him as there."
Proper use of the Photoshop trademark
Trademarks help protect corporate and product identity, and Photoshop is one of Adobe's most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.
The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:
Trademarks are not verbs.
CORRECT: The image was enhanced using Adobe® Photoshop® software.
INCORRECT: The image was photoshopped.
Trademarks are not nouns.
CORRECT: The image pokes fun at the Senator.
INCORRECT: The photoshop pokes fun at the Senator.
Always capitalize and use trademarks in their correct form.
CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.
INCORRECT: The image was photoshopped.
INCORRECT: The image was Photoshopped.
INCORRECT: The image was Adobe® Photoshopped.
Trademarks must never be used as slang terms.
CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
INCORRECT: A photoshopper sees his hobby as an art form. INCORRECT: My hobby is photoshopping.
Trademarks must never be used in possessive form.
CORRECT: The new features in Adobe® Photoshop® software are impressive.
INCORRECT: Photoshop's features are impressive.
Trademarks are proper adjectives and should be followed by the generic terms they describe.
CORRECT: The image was manipulated using Adobe® Photoshop® software.
INCORRECT: The image was manipulated using Photoshop.
Trademarks must never be abbreviated.
CORRECT: Take a look at the new features in Adobe® Photoshop® software.
INCORRECT: Take a look at the new features in PS.
The trademark owner should be identified whenever possible.
Adobe and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
For more information on the proper use of Adobe's trademarks, please refer to the general trademark guidelines.
Not sure where you're going there. Are you suggesting that we just all sit around and drop acid?
I just don't think I handle the '60s again....
Faster! Faster! Faster would be better!