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Nvidia Firmly Denies Plans To Build a CPU

Posted by timothy on from the this-time-we-mean-it dept.

Barence writes "A senior vice president of Nvidia has denied rumours that the company is planning an entry into the x86 CPU market. Speaking to PC Pro, Chris Malachowsky, another co-founder and senior vice president, was unequivocal. 'That's not our business,' he insisted. 'It's not our business to build a CPU. We're a visual computing company, and I think the reason we've survived the other 35 companies who were making graphics at the start is that we've stayed focused.' He also pointed out that such a move would expose the company to fierce competition. 'Are we likely to build a CPU and take out Intel?' he asked. 'I don't think so, given their thirty-year head start and billions and billions of dollars invested in it. I think staying focused is our best strategy.' He was also dismissive of the threat from Intel's Larrabee architecture, following Nvidia's chief architect calling it a 'GPU from 2006' at the weekend."

3 of 123 comments (clear)

  1. Anyone Surprised? by Underfoot · · Score: 5, Interesting

    Is anyone actually surprised that the CEO is denying this? Even if the rumors were true, letting news out to market about it would give Intel time to prepare a response (and legal action).

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    I mentioned tinker-toys once in a post - now I'm modded down for life.
  2. Reprogrammable GPU? by Wills · · Score: 4, Interesting

    When hell freezes over, they could release a GPU where the instruction set is itself microprogrammable with open-source design, and then end users could decide whether they want to load the GPU's microcode with an x86 instruction set, a dsp set, or whatever.

    --
    Scroogle
  3. Re:How nVidia "Survived" by alen · · Score: 5, Interesting

    3dfx's problem was they could never figure out how they sold their cards. they flipped flopped from themselves to having others make the cards like Nvidia does. after so many times no one wants anything to do with you because it's bad for business planning.

    nvidia has had it's current selling model for 10 years and only its partners have changed. if you want to sell video cards you can trust that if you sell cards based on nvidia's chips they won't pull the rug out from under you next year and decide to sell the cards themselves