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Bloatware Removal Threatens PC Industry Profits

Anti-Globalism sends along a piece on how a consumer-friendly service is not so good for PC manufacturers. "Before they ship PCs to retailers like Best Buy, computer makers load them up with lots of free software. For $30, Best Buy will get rid of it for you. That simple cleanup service is threatening the precarious economics of the personal computer industry. Software companies pay hundreds of millions of dollars to PC makers like Hewlett-Packard to install their photo tools, financial programs, and other products, usually with some tie-in to a paid service or upgrade. With margins growing thinner than most laptops, this critical revenue can make the difference between profit and loss for the computer makers, industry analysts say."

9 of 341 comments (clear)

  1. Not sure how I feel about this... by Asmor · · Score: 4, Insightful

    On the one hand, I think this is a sleazy practice and I'll be happy to see it go.

    On the other hand, it's simple enough for someone who knows what they're doing to just reformat the computer with a fresh install of their OS of choice, so the discount you get on your PC for it is pretty nice.

    I suspect that if this practice does die out, it'll mean the big guys are on slightly less uneven footing with the little mom & pop PC shops, so I guess that's always a good thing.

    1. Re:Not sure how I feel about this... by drachenstern · · Score: 5, Insightful

      Speaking of Mom and Pops, I for one welcome this change (no memes intended).

      I'm getting tired of having my mom and dad (not to mention the other umpteen dozens of people in my life who are in the same boat) call and ask what program xyz does, when I don't have their computer, have never heard of xyz, and can only make broad guesses as to the purpose of the program based on the name. I mean, sure, most are genuinely helpful, but it's not like computers come with big thick welcome guides anymore like they used to.

      Anything that helps make life easier for my mom or dad when they get a new computer helps make my life easier as a side effect, and I'm okay with that. Plus, it helps us to figure out what's supposed to be there when we come over and work on their computers. Hopefully it will also be the end of my sister-in-laws complaining that their free game that came with their computer just closed on them and won't re-open... This always leads me to have this fun and exciting conversation

      "Did you read the screen or did you just call me instead? ...
      Uh huh, now read me what it says ...
      Uh huh, so when it says you've played for an hour and you should now purchase the game, what does that mean to you? ...
      Well I would guess that it was a free trial, to get you hooked, so that you will give them money. I would suggest that you get up and walk away from the computer though, as you'll need to come up for air instead of playing [the same bakery game with lots of different skins so it looks like a dog salon or whatever] ...
      No, I don't know where to get the full version for free ...
      No, I won't just 'make it work', you'll have to pay the $$$ ...
      Okay, well I'm at work, bye!"

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      2^3 * 31 * 647
    2. Re:Not sure how I feel about this... by Just+Some+Guy · · Score: 4, Insightful

      On the other hand, it's simple enough for someone who knows what they're doing to just reformat the computer with a fresh install of their OS of choice, so the discount you get on your PC for it is pretty nice.

      Oh? How's that? I buy a laptop for business use. I am keenly interested in keeping on the safe side of licensing because I don't want the BSA jackboots on my back. I haven't bought a boxed copy of Windows so do not have an installer disk. The OEM media restores my drive to the same state as when I first brought it home.

      I'm an IT guy and totally happy with do-it-yourself; I'm typing this on a system I built from Newegg parts. Still, it's not at all obvious to me how I'd clean up that laptop without involving The Pirate Bay or shelling out for official installation disks.

      --
      Dewey, what part of this looks like authorities should be involved?
  2. Your failed business model is not my problem by spun · · Score: 4, Insightful

    The phrase 'Adapt or die' applies to corporations, too. The fact that people will pay $30 to have this crap removed should be telling you something.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  3. Re:We call this the linux philosophy by Todd+Knarr · · Score: 4, Insightful

    Actually I know a fair number of people who won't fly particular airlines if there's any reasonable alternative available because of the bad service they've gotten from them. It's obviously not unlimited, for instance they might be willing to pay an extra 10% to avoid the undesirable airline but not an extra 30%, but they will pay a certain amount extra not to have to deal with something they've had problems with before.

  4. Re:We call this the linux philosophy by MaskedSlacker · · Score: 5, Insightful

    Seat size, spacing, food quality, staff friendliness. There are lots of things on airlines that people gripe about, but will never pay more for.

  5. Even footing by Lilith's+Heart-shape · · Score: 5, Insightful

    I suspect that if this practice does die out, it'll mean the big guys are on slightly less uneven footing with the little mom & pop PC shops, so I guess that's always a good thing.

    I think we've also hit on one of the reasons Apple computers cost more than similar machines from Dell, HP, Lenovo, et al: Apple doesn't load down their Macs with a lot of third-party bloatware.

  6. A company should never *use* its customers by erroneus · · Score: 4, Insightful

    It is abusive for a company to take advantage of their otherwise simple business relationships with their customers.

    When a company uses a customer's business relationship to gain even more money by selling that customer's information, by loaded unwanted software (that invariably kills the machine's performance), by inserting ads, or even subscribing them to mailing lists of "their partners," it all amounts to abuse of the business relationship outside of the desired results expected by the customer.

    Any time a company annoys a customer, they risk losing that customer. Just because "everyone does it" is no excuse for doing so. Even my preferred vendors do this and while I have learned to live with it by not even powering on the computer in its default configuration in most cases, instead installing the OS from scratch, it is a lot of work that should be needless.

    To be clear, the current culture of using or leveraging customers to make additional profits is bad for core business.

  7. Re:We call this the linux philosophy by Kamokazi · · Score: 5, Insightful

    If Linux was sold in retail channels and had marketshare like Windows, the same exact thing would happen. Quicken, Adobe XX, Roxio XX, Turbotax, etc. would all have Linux versions that would get preinstalled just the same (along with a host of 'update' programs from the manufacturer and those software vendors. It would be the same on OS X if they licensed it to 3rd party PC makers. It's just the marketshare and how Windows is sold that causes this, not Windows itself.

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