Best Buy + Windows Guru = Apple Store Experience?

CWmike writes "As part of Windows Vista's $300 million marketing rehab, Microsoft will hire an initial wave of 155 'Windows Gurus' to walk around Best Buy and Circuit City stores to answer customer questions and defend Vista's reputation against skeptics, reports say. Gurus will earn $20 an hour or more, plus benefits. (Apply here.) One way Windows Gurus will differ from Apple Geniuses is that they are not intended to be sources of free technical support for existing Vista users. 'The Guru role is to help sell Windows-based PCs. It is not to be an alternative tech support channel for Microsoft as this has no financial return beyond improved customer satisfaction,' Baker said. One reason: Windows Gurus could end up 'lightning rods for customers' frustrations with Vista.'"

Comments

Re:Um, Since When Did BB/CC sell non-windows?

[oahazmatt]

The store by me has a nice Apple section as well.

That being said, I go to the Apple Store that's a little further out of the way on some occasions. I usually get greeted and asked if I'm looking for anything specific. I'll say I'm just looking around, and they smile politely and let me browse.

Now, the "Genius" they have in the Best Buy Apple Section is more in line of the Windows Guru seems to be, a salesman. I walked into that section and she was absolutely relentless. She asked if I could help, I said I'm just looking. She asked what I was looking for, and I said I was just browsing various things I might need in the future. She asked what I do with the computer, and I told her I do some graphics and web design, and I was just checking out some NAS options. Then she starts pitching .Mac at me. I told her I didn't need .Mac for my projects, and I kept looking at the external drives and the Time Capsules. Then she started throwing iLife in my face. I told her that wasn't going to do what I need to do. I said I work with a lot of SQL DBs and write everything in PHP. She actually said "But you won't need to do that anymore with iLife". I asked her if she had been listening to a word I had said, or if she was just picking up keywords and throwing back responses she thought fit best.

Now I always go to the Apple Store when I need to buy things for my Mac. If the Windows Gurus will be anything like the Best Buy Mac Fanatics, they won't last long.