How EA Built Battlefield Heroes To Be Free

The Development Director for EA's upcoming free-to-play action game, Battlefield Heroes, spoke with Gamasutra at the Austin Game Developers Conference about creating the game under an abnormal business model (abnormal for EA, anyway). He spoke about using the "Scrum" development model, and how the web platform was the most difficult part to create. Gamespy has written some initial impressions, and Joystiq has a basic description of the game.

Comments

Re:Free Sounds Good....

[eebra82]

But I learned long ago that EA will milk its customers until they can barely stand it. Spore DRM, yearly rehashes and abusive ads make me concerned.

I'm not a big fan of EA myself, but blaming EA for wanting to make money - or milk its customers like you call it - is kind of silly since every company wants to maximize their winnings per customer.

Complaining about Spore DRM is one thing, but refusing to buy the game is far more effective if you want to make your point. If we stop buying DRM bloated games, they will have to adapt. If a lot of people buy Spore anyway, they will just release bogus statements about how much they care about us and keep doing it in future titles.