Microsoft Uses "I'm a PC" Character In New Ads

arcticstoat writes to tell us that in the wake of their largely unsuccessful Jerry Seinfeld ad campaign Microsoft is setting their sights directly on recent Apple ads by featuring the "I'm a PC" character in their new advertising campaign. "He then follows this with another phrase, such as 'and I've been made into a stereotype' before the advert shifts to a range of people performing a diverse assortment of jobs, all of which also say they're a PC. Among those featured are astronaut Bernard Harris, as well as religious author Deepak Chopra and 'Desperate Housewives' actress Eva Longoria. The ad also features a wide range of anonymous people, including a shark diver, a teacher and a guy with a beard."

Comments

Ad Video

[The Moof]

I'm a PC

Re:New ads

[TobyRush]

The trouble is Apple doesn't get it either. John Hodgman's "PC" over time has developed a sympathetic cachet; everyone I know loves the apple ads, but we are all rooting for the poor PC who just keeps taking the hits.

Of course everyone is rooting for Hodgman -- he's the star of the commercials. But people are watching the commercials, laughing at them, calling their spouses in to the living room saying, "Hey, there's a new one on"... that's advertising success. The point is to have people remembering how cool those commercials for Apple were when they are thinking of buying a new computer.

The new MS ad actually appeals to them, its a little vindication for 'poor PC'.

I disagree. If Charlie Brown started repeatedly kicking Lucy in the head in a fit of long-suppressed rage, we might sympathize, but I'm guessing readership would probably drop off a bit.

Re:New ads

[synthespian]

Yeah! Me too! I went out and donated my Mac to the Salvation Army and my Unix boxen got sent to Africa, and I got me THREE BRAND NEW COMPUTERS WITH VISTA INSTALLED!

Oh, boy! Talk about eye candy!

Couldn't get the wireless at the hotel lobby to work, though...