Microsoft Uses "I'm a PC" Character In New Ads

arcticstoat writes to tell us that in the wake of their largely unsuccessful Jerry Seinfeld ad campaign Microsoft is setting their sights directly on recent Apple ads by featuring the "I'm a PC" character in their new advertising campaign. "He then follows this with another phrase, such as 'and I've been made into a stereotype' before the advert shifts to a range of people performing a diverse assortment of jobs, all of which also say they're a PC. Among those featured are astronaut Bernard Harris, as well as religious author Deepak Chopra and 'Desperate Housewives' actress Eva Longoria. The ad also features a wide range of anonymous people, including a shark diver, a teacher and a guy with a beard."

Comments

New ads

[Ethanol-fueled]

I saw the new ad for the first time last night.

Man, it's HORRIBLE. The ads try to play on the fact that Windows has the biggest desktop market share by showing a diverse group of people in diverse situations admitting to "being PCs". While the characters try to come off as being "cheeky and cute", they just end up looking like ditzy, ignorant, darwin-award candidates In short ad is somewhat condescending. It's typical Microsoft Strategy -- copy others(Mac ads) and turn out a second-rate imitation.

Yes, ol' Bill is in the ad, albeit briefly, but they should have echewed Bill and kept Seinfeld in(just to say "I'm a PC", at least) as a cameo! I'm still mad at Bill for the last commercial, in which he said nothing except, "I have a lot of money and now I'm going to wiggle my ass in your face, nyah nyah". If Bill wants to be a celebrity then he can just "leak" a homemade sex tape like the others do.

Re:New ads

[Anonymous Coward]

I think the ad was pretty good... much better than the Seinfeld ones, anyway.

Re:New ads

[anaesthetica]

Admit it, you would hate the Microsoft commercial no matter what its content was.

I'm a Mac and I found it to be pretty decent, for a commercial about an operating system.

Re:New ads

[JasterBobaMereel]

I liked the Mac adverts they were funny (the British version was better still)

This is simply stating we have a large market share, which everyone already knows, or doesn't care

I'm not a PC or a Mac or a Linux I'm a person who sometimes uses a computer, and runs programs on the computer, It runs an operating system - If I am aware of the operating system at all it is because it has got in my way

Car Analogy : I got in my car and drove to work - which make of car was it : I don't know, and don't care, it got me here anyway....

Re:New ads

[jedidiah]

No, this is just a rehash of the 1980's IBM add with Charlie Chaplain.

The great strength of WinDOS and Microsoft has always been the bandwagon.

It's what got them started and it's what keeps them from dying quickly.

As an ad, it is f*cking brilliant compared to that Seinfeld thing.

It still fails as persuasion for anyone with more than half a brain cell.

Re:"Hi, I'm a PC, and I run Linux"

[Spy der Mann]

I'd love to see a Mac vs PC ad where PC gets attacked by an angry stuffed penguin and after a flash he gets up with completely new clothes saying:

PC: Hey... that was... refreshing... I feel.... different!
Mac: PC, watch out, there's a virus!
PC: The power of GNU compells you! *hits virus*. I feel Powerful... I feel invincible... I feel... FREE!!!
Mac: Want a performance race?
PC: You betcha!
*Mac and PC begin sprinting*

Female voice: "Linux. Just like a Mac, but Free".