Irrelevant Scientific Research Honored
More than 1,000 people attended this year's Ig Nobel awards, a light-hearted alternative to the Nobel Prizes. Scientists who unlocked the inner secrets of dog fleas, crisps and tangled string swept the show. Handing out awards was William Lipscomb, the 1976 Nobel laureate for chemistry, also doubling Thursday, at the age of 89, as the hero in the "Win-a-Date-With-a-Nobel-Laureate Contest." The prize itself is a plaque that reads, "This Ig Nobel Prize is awarded in the year 2008 to an Ig Nobel Prize Winner, in recognition of the Ig Nobel Prize Winners' Ig Nobel Prize winning achievement." At last I can submit my paper, "Everything is Really Wet, Even Dry Stuff." for peer review.
"He says his work has implications for the way drugs are marketed. People often think generic medicine is inferior. But gussy it up a bit, change the name, make it appear more expensive, and maybe it will work better, he said."
Well I'd rather be convinced that cheaper medicine is better or the same as expensive medicine :).
"In the 18 subjects Miller studied, average earnings were $250 for a five-hour shift. That jumped to $350 to $400 per five-hour shift when the women were their most fertile, he said."
There's research that shows that women tend to actually appear more attractive during their most fertile days (and probably might behave in a more attractive manner too ).
http://www.radio.cz/en/article/52484
BTW there's also:
http://www.nature.com/news/2008/080226/full/news.2008.625.html
http://www.newlifeafterdivorce.com/Relationships/Married-fertile-women-prefer-single-men.html