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Was the Yahoo-Google Deal a Ploy To Weaken Yahoo?

JagsLive writes with a link to a BetaNews story about a US Senator who is questioning whether the deal between Yahoo and Google was brokered with less than honorable intentions on Google's part. The advertising deal came under scrutiny from the Department of Justice recently for potential antitrust violations. The deal has now been delayed in order to allow investigators more time for evaluation. Meanwhile, rumors are circulating that Yahoo will cut as much as 20% of its workforce after an internal memo from CEO Jerry Yang called for "discipline" and said the company was "getting fit" for the long term. For their part, Google has launched a site endorsing the deal and attempting to smooth the way for its approval by providing facts and positive reactions from experts.

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  1. I work at Yahoo by CPE1704TKS · · Score: 4, Informative

    I work at Yahoo at the Mission College campus. This article is about oh, 6 months too late? We at Yahoo already figured this out, months ago.

    The day that Jerry betrayed us and announced that they were doing a "trial" test of Google ads was the nail in the coffin for most Yahoos. If you cede search and search advertising, you might as well ditch every sense of innovation and technology that the company has. And he did that. I mean, honestly, what else is there at Yahoo in terms of technology? Nothing, we become nothing more than AOL, a content provider.

    In the conference call he had with search when they first announced the "experiment", he said "I want to thank you for all the hard work that you did, and it's because of all your hard work that it allows us to try this experiment." How ridiculous was this statement? It was disgusting and I guess he didn't realize how backhanded that statement was.

    OF COURSE Google wants to keep Yahoo weak. I'm not a Microsoft fan, but at least a combined Yahoo-Microsoft would have had a chance to compete against Google and wrest some of that advertising space away, with Microsoft's deep pockets. Instead of fighting, which all the Yahoos wanted to do, we are just a bunch of snivelling bitches of Google now. By doing this, they prevented any decently sized competitor from being created, and they kept their two second-largest competitors separate and ununified. It was a brilliant move on Google's part.

    The fact is, projects like Panama and Apex failed. But if we give up, Yahoo is basically nothing, except for a bunch of perl scripts and html pages. The only chance that Yahoo had to capture some glory was to make a compelling ad system so that we could take some market share away from Google. Now, by feeding off the teat of Google, there is NO WAY that we will ever be competitive. It was truly making a deal with the devil, to increase short term revenues, and to make their earnings numbers better to save their own asses. Next is to go completely with Google ads, and then after that next after that is to drop search altogether. Why bother? Might as well go all the way, and lay everyone in MC2 off.

    Jerry Yang has completely bungled this company, and will unfortunately go down in Silicon Valley history as the worst non-fraudulent CEO ever, that ruined his own company with his own ineptitude. He should have made the deal with Microsoft. You could even tell on the devel-random list how the tone changed. Even the most die-hard Yahoos now realize what a shell of a company Yahoo has become, and are just waiting around, playing foosball and surfing the web, while we all away the great Layoff of 2008.

    1. Re:I work at Yahoo by wdr1 · · Score: 2, Informative

      No, he must be a recent hire. In 1999, Yahoo did not do search advertising; it didn't even do search. For a long time, the Yahoo model was exactly what he described. Yahoo focused on content & best of breed technology via 3rd parties. If Altavista was the best search, AV would be used. If it was Google, then that was the search engine. Likewise, maps & so on. The rationale was that the top dog would always be changing, and by partnering instead of competing, Yahoo could always use the "best."

      (It was under this reasoning that Yahoo declined opportunities to buy Ebay (twice), Google, and others.)

      It wasn't ~2002 that Yahoo got into the search engine biz itself and until ~2003, via the purchase of Overture/Goto.com, search advertising.

      BTW, Yahoo never used AdSense (Google's contextual advertising), but they did use AdWords (search advertising). While a lot of people don't know the difference, it's unlikely the poster knows much about online advertising if he doesn't.

      -Bill

      --
      SlashSig Karma: Excellent (mostly affected by moderatio
  2. Re:First! by shadow349 · · Score: 5, Informative

    how can a non-exclusive deal weaken yahoo, they can choose to use a different provider or thier own ads at any point?

    Vlasic was in a non-exclusive deal with Wal-Mart:

    Vlasic Pickles was roped into a contract with Wal-Mart, in which Wal-Mart sold a 3 gallon jar of whole pickles for $2.97. Wal-Mart sold 240,000 gallons of pickles per week. But the price of the 3 gallon jar was so low, that it vastly undercut Vlasic's sales of 8 ounce and 16 ounce jars of cut pickles; further, Vlasic only made a few pennies per 3 gallon jar. With its profits tumbling, Vlasic asked Wal-Mart for the right to raise the price per 3 gallon jar to $3.49, and according to a Vlasic executive, Wal-Mart threatened that if Vlasic tried to back out of this feature of the contract, Wal-Mart would cease carrying any Vlasic product. Eventually, a Wal-Mart executive said, "Well, we've done to pickles what we did to orange juice. We've killed it"--meaning it had wiped out competitor products. Finally, it allowed Vlasic to raise prices; but in January 2001, Vlasic filed for bankruptcy. source

  3. Re:Google is the new bad guy by Anonymous Coward · · Score: 2, Informative

    Chrome is incredible at what it does (vastly speeds up code-heavy sites), Orkut is practically a way of life in Brazil and India, and Android phones aren't even out yet but Motorola is committing hundreds of people to developing on it because they love it so much. If those are the "worst" products you can pick out, then Google seems to be doing pretty well.