Google Profiling Social Network Users

David Harry writes "Google is looking deeper into behavioral targeting of social network users with three more patents. A while back, one patent came to light in the poorly termed ‘friendrank’; Google could be profiling social network users. These three patents now bring the series to five in total."

Comments

Google needs to revise their motto

[i_want_you_to_throw_]

Do no evil? Hardly,... when Google became a publicly traded company their obligation became one thing..

Make money for stockholders

Few companies set out to do bad deeds but most won't rule them out. Google was supposed to be different. Regarding "Don't be evil"(tm), CEO Eric Schmidt recently clarified the policy saying that it was simply meant as a conversation starter.

Here's Google from good to bad...
Plus
Creating a foundation to fight poverty.
Plus
Establishing on-site day care as an employee perk.
Minus
Giving Brazilian police access to private photo albums on Orkut to assist an investigation into child pornography.The lesser of two evils is still pretty lame
Minus
Google's on going smear campaign against Privacy International for giving them a last place rank.
Bigger Minus
Raising cost of on site day care to $57,000 per year.
Real big minus
Instituting keyword filters at the request of the Chinese government. Google's do no evil policy only applies to the U.S.
Source: Wired 16.10

Honestly why should anyone be surprised that Google acts like any other company?