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Google Profiling Social Network Users

Posted by CmdrTaco on from the well-of-course-they-are dept.

David Harry writes "Google is looking deeper into behavioral targeting of social network users with three more patents. A while back, one patent came to light in the poorly termed ‘friendrank’; Google could be profiling social network users. These three patents now bring the series to five in total."

1 of 96 comments (clear)

  1. It never ceases to amaze me... by yttrstein · · Score: 5, Interesting

    How many people are genuinely surprised every time Google does anything to arouse suspicion (at least six times per day) or downright confirm (at least twice per week) that one of the major points to their monolithic presence in world--and not just the tech world--is data mining?

    I honestly don't understand. It's been quite clear for a number of years that Google has no problem selling jewels from their data mines to marketing clients who want them, mostly in the form of "targeted advertising".

    Of course Google is profiling social network users. Someone has to figure out what they want to buy.