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TiVo PC Could Be a Game-Changer

Posted by kdawson on from the and-you-thought-google-had-the-goods-on-you dept.

An anonymous reader sends in an article by Andrew Keen (author of "The Cult of the Amateur") about TiVo's new TiVo PC, which he believes could seal the fate of advertising on online videos. Just as TiVo let viewers zap commercials on broadcast TV, TiVo PC — a TV tuner that can be plugged into a PC — will let Net viewers of the likes of Hulu.com and ABC.com skip commercials in the nascent medium of online video. Keen believes that TiVo's business model involves (besides selling lots of $199 boxes) mining and selling the far richer stream of user behavioral data that TiVo PC will enable.

4 of 191 comments (clear)

  1. Re:Wait a second by eln · · Score: 5, Funny

    If they mine data for behavior statistics, and they kill advertising.... what will they use the behavioral statistics for?

    Online dating. Everyone always assumed TiVo wanted to collect all this data for marketing purposes, but actually they're just really, really lonely.

  2. Re:Wait a second by Ethanol-fueled · · Score: 2, Funny

    Heh, it dosen't take marketing statistics to show that


    PEOPLE DON'T WANT ADS SHOVED IN THEIR FACES!

  3. Re:Wait a second by Anonymous Coward · · Score: 1, Funny

    Apply directly to the forehead!
    Apply directly to the forehead!
    Apply directly to the forehead!

  4. Re:Wait a second by squiggleslash · · Score: 4, Funny

    or the Geico duck ads

    Somewhere in the world, at two difference advertising agencies, two overpaid campaign managers are explaining to their bosses how ads for car insurance and for supplementary health insurance could have been confused like that.

    Thank you.

    --
    You are not alone. This is not normal. None of this is normal.