TiVo PC Could Be a Game-Changer

Posted by kdawson on Tuesday October 7, 2008 @06:14AM from the and-you-thought-google-had-the-goods-on-you dept.

An anonymous reader sends in an article by Andrew Keen (author of "The Cult of the Amateur") about TiVo's new TiVo PC, which he believes could seal the fate of advertising on online videos. Just as TiVo let viewers zap commercials on broadcast TV, TiVo PC — a TV tuner that can be plugged into a PC — will let Net viewers of the likes of Hulu.com and ABC.com skip commercials in the nascent medium of online video. Keen believes that TiVo's business model involves (besides selling lots of $199 boxes) mining and selling the far richer stream of user behavioral data that TiVo PC will enable.

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Re:Wait a second by eln · 2008-10-07 06:21 · Score: 5, Funny

If they mine data for behavior statistics, and they kill advertising.... what will they use the behavioral statistics for?

Online dating. Everyone always assumed TiVo wanted to collect all this data for marketing purposes, but actually they're just really, really lonely.