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Google Demands Higher Chip Temps From Intel

JagsLive writes "When purchasing server processors directly from Intel, Google has insisted on a guarantee that the chips can operate at temperatures five degrees centigrade higher than their standard qualification, according to a former Google employee. This allowed the search giant to maintain higher temperatures within its data centers, the ex-employee says, and save millions of dollars each year in cooling costs."

67 of 287 comments (clear)

  1. Is this possible? by CRCulver · · Score: 3, Insightful

    Wouldn't Intel run into physical limitations that simply don't allow chips to run at that low a temperature? I'm surprised Google isn't considering moving some of its data centres to Arctic locations where you get cool temperatures year-round. We've seen reports of appealing places like that on Slashdot before. (Of course, that would just be a short-term fix before we move the Earth to a farther orbit around the sun to avoid suffocating in our own waste heat like the Puppeteers in Niven's Ringworld ).

    1. Re:Is this possible? by Thelasko · · Score: 5, Insightful

      Wouldn't Intel run into physical limitations

      Google is most likely getting the best chips out of Intel's standard production. It's akin to sorting out the best bananas at the grocery store. This sort of privilege happens when you buy enough products from a supplier.

      If they were demanding much more than 5 degrees then I would say they are getting custom made chips, but I don't think that's the case.

      --
      One of our competitors trademarked the term "hypothesis". From now on, we will call them "boneheaded ideas".
    2. Re:Is this possible? by onitzuka · · Score: 4, Interesting

      WI'm surprised Google isn't considering moving some of its data centres to Arctic locations where you get cool temperatures year-round.

      There is no reason to be surprised. It is cheaper to not move the data center to where it is colder and just make all upgraded hardware use the new chips. Google's budget calls for hardware upgrades already. Upgrading to CPUs with higher temp tolerances would mean they pay the same $X-thousand for the box they would anyway and simply turn the thermostat up.

      A net savings.

    3. Re:Is this possible? by Ngarrang · · Score: 4, Informative

      I'm surprised Google isn't considering moving some of its data centres to Arctic locations where you get cool temperatures year-round.

      Don't kid yourself. They probably have. But then, who did you get to work at what would probably be a very remote location?

      Additionally, such remote locations may suffer from not enough bandwidth and/or electricity.

      --
      Bearded Dragon
    4. Re:Is this possible? by Zocalo · · Score: 5, Interesting

      Two words: "Free Cooling"

      The greater the difference between your data centre's output air temperature and whatever passive external cooling system you are pumping it though, the more heat you can dump at zero cost. That's monetary cost as well as the cost to the environment through the energy "wasted" in HVAC systems and the like. Google has a PUE (Power Usage Effectiveness; the ratio of power input to power acutally used for powering production systems) approaching 1.2 vs typical values of around 2.5-3.0 - Microsoft is around 2.75 as I recall - so they are clearly doing something right.

      --
      UNIX? They're not even circumcised! Savages!
    5. Re:Is this possible? by iminplaya · · Score: 5, Funny

      I'm surprised Google isn't considering moving some of its data centres to Arctic locations where you get cool temperatures year-round.

      Oh yeah! And completely melt the ice cap.

      --
      What?
    6. Re:Is this possible? by shaka999 · · Score: 2, Interesting

      You know, they wouldn't have to go that far. I'm in Colorado, if they put a data center in one of the higher mountain towns I imagine they could significantly reduce their costs.

      I guess the other thing they could look at is using a heat exchanger and use that excess heat for hot water heating or something.

      --
      One should not theorize before one has data. -Sherlock Holmes-
    7. Re:Is this possible? by jimicus · · Score: 4, Insightful

      Wouldn't Intel run into physical limitations that simply don't allow chips to run at that low a temperature? I'm surprised Google isn't considering moving some of its data centres to Arctic locations where you get cool temperatures year-round.

      Are you serious? Neither the Arctic nor the Antarctic is well known for reliable power or fast Internet connections.

    8. Re:Is this possible? by terraformer · · Score: 3, Insightful

      Two more words, uncontrolled humidity.... Yes, there are efficiency gains to be had everywhere, but none of them are free, only less costly as in bringing in moist outside air will require that air to be dehumidified, at a cost obviously. If you go with a heat exchanger, the amount of cooling decreases significantly and so you need more of them, and each one DOES require energy to operate (aka; move air/liquid/whatever through).

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    9. Re:Is this possible? by Intron · · Score: 5, Funny

      It also takes longer to boil ramen.

      --
      Intron: the portion of DNA which expresses nothing useful.
    10. Re:Is this possible? by Dr.+Manhattan · · Score: 3, Interesting

      This happens with resistors, too. If you want one within 5% of the nominal ohmage, you pay more. If you want want one within 10%, you pay less, but you'll find that they're all either about 10% low or 10% high, with a 'notch' in the center of the distribution. Same production process used, but they skim off the 'good ones' and charge more for them.

      --
      PHEM - party like it's 1997-2003!
    11. Re:Is this possible? by thermian · · Score: 3, Insightful

      If you had say, a town sized data centre installation, it would probably have about the same effect as a smallish and partially active volcano, of which there are many in northern latitudes. Pretty much nothing apart from local effects, which is, in spite of the green crazies rantings, not too bad, not compared to the alternatives.

      What you wouldn't have is as much need for additional power to cool, which of course saves the pollution caused by its generation. You should bear in mind that the colder parts of the Earth are being far more seriously effected by polutants in the atmosphere then by anything which is just warmer than its surroundings.

      As for why I said green crazies. Well if they hadn't been so all fired determined to put governments off nuclear power, we'd have that instead of all these coal burning plants. Now we have massive pollution problems and a truly gigantic cost for building all those nuclear plants in a shorter time, instead of gradually over the last three or four decades.

      --
      A learning experience is one of those things that say, 'You know that thing you just did? Don't do that.' - D. Adams
    12. Re:Is this possible? by Colonel+Korn · · Score: 2, Interesting

      Wouldn't Intel run into physical limitations that simply don't allow chips to run at that low a temperature? I'm surprised Google isn't considering moving some of its data centres to Arctic locations where you get cool temperatures year-round. We've seen reports of appealing places like that on Slashdot before. (Of course, that would just be a short-term fix before we move the Earth to a farther orbit around the sun to avoid suffocating in our own waste heat like the Puppeteers in Niven's Ringworld ).

      I doubt anything physical is being done. Intel is very conservative in setting maximum operating temperatures. They're probably just promising Google that they'll cover those operated 5 C hotter under their warranty. If anything is actually being done to the hardware it's probably just altering the temp at which throttling occurs.

      --
      "I zero-index my hamsters" - Willtor (147206)
    13. Re:Is this possible? by Thelasko · · Score: 4, Interesting

      Legend has it that the Celeron processor began its life as a way for Intel to make money off of the Pentiums that didn't pass quality control. If they sell the low performing processors at a discount, why shouldn't they sell the over performing ones at a premium?

      --
      One of our competitors trademarked the term "hypothesis". From now on, we will call them "boneheaded ideas".
    14. Re:Is this possible? by Surt · · Score: 2, Interesting

      It's going to be far cheaper to build radiator fins extending into space than to move the earth's orbit, barring some innovative invention in the orbit moving department. Also, orbit moving has the downside of reducing the solar flux, which will be bad for our solar energy efforts.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    15. Re:Is this possible? by terraformer · · Score: 2, Insightful

      Actually it is a very good question and no one really knows the answer. Most of our IT equipment standards are derived from telecom standards from years ago. It may very well be that the tolerances are too tight and we can move away from highly controlled environments, but not enough is known about today's equipment at high or low (static problems) humidities to understand the consequences of doing so. As for dust, which is a known issue in anything with moving parts or things that don't do well with interrupted air flow, but the tighter that filter is, the air pressure needs to go up and therefore the energy needed to move air through it goes up too.

      --
      Who are you? The new #2 Who is #1? You are #617565. I am not a number, I am a free man! Muhahaha.
    16. Re:Is this possible? by aztracker1 · · Score: 2, Insightful

      Well, that's how we get the difference between a 2.4ghz and a 3.16ghz cpu as it is anyways... the higher clock ones are those that test well enough to run at that higher speed with stability. That's also why there are lower clocked CPUs that will overclock like mad (because demand is lower than yields for higher clocked parts). ... Google is probably buying the best of the best. It's not like Intel had to change a lot for that to happen. Server CPUs (XEONs, Opterons) are those that are found to stand up to higher tolerances, and usually rated under-clocked to what they could be in a desktop CPU.

      As far as I'm concerned it's interesting, but not so much news.

      --
      Michael J. Ryan - tracker1.info
    17. Re:Is this possible? by TheRaven64 · · Score: 5, Informative

      It's not just the celerons, its most CPUs. A modern CPU is quite big and contains a lot of components that aren't essential to the operation of the chip. If you disable these, you have a slightly less good chip without the engineering cost of designing a entirely new die layout. AMD takes this to extremes. Their Opterons have 4 cores, three hypertransport connections and a load of cache. If there is a manufacturing flaw in the cache, they are sold as a model with less cache. If it's in the cores, then they are sold as three, two, or single core chips. If it's in the HT controllers then they only support 2- or 4-way multichip configurations. Intel's 486SX line was just a 486 (later renamed the 486DX) where the FPU didn't work.

      --
      I am TheRaven on Soylent News
    18. Re:Is this possible? by Skapare · · Score: 2, Interesting

      Iceland. It has cheap geothermal energy. And that's energy that's going to heat the Earth, anyway, similar to solar. They just need some big pipes between there are North America and Europe.

      --
      now we need to go OSS in diesel cars
    19. Re:Is this possible? by rufty_tufty · · Score: 2, Interesting

      Best isn't a term you use in test programs. At a certain temperature a chip will run at a certain speed or it won't.
      All that's going on here is that Intel will be altering its binning process to separate out the chips that are capable of running at 75 degrees from those that can't.

      Not really any different at all from the current process of binning based on speed grade. All it'll be is a different set of parameters in the test structures will cause the chip to go into a different bin.

      Now what interests me is that if google are guaranteeing to run these chips at a minimum temperature and therefore could increase the yield by accepting chips that would otherwise have been a failure because they couldn't run at a cold temperature...

      --
      "The weirdest thing about a mind, is that every answer that you find, is the basis of a brand new cliche" -
    20. Re:Is this possible? by interstellar_donkey · · Score: 3, Funny

      Right. Those polar bears, if given the chance, would rip you to shreds, eat your body and then climb into the oh-so-warm data center to hunker down for hibernation.

      My brother was a sysadmin in Alaska and a polar bear did exactly that, you insensitive clod.

      --
      The Internet is generally stupid
    21. Re:Is this possible? by NeoSkandranon · · Score: 2, Funny

      Simply bubble an offensive smelling gas into the exhaust stream (much like propane is tainted with a chemical to make leaks immediately noticeable)

      --
      If you can't see the value in jet powered ants you should turn in your nerd card. - Dunbal (464142)
    22. Re:Is this possible? by smellsofbikes · · Score: 2, Insightful

      Yeah, I am as well.
      The problem is: the adiabatic lapse rate is about 4 degrees F per thousand feet, so you go up in altitude and the air cools down, but there's less of it. Take this to an extreme and you're in outer space, where it's *very* cold (if temperature means anything at all when there's no air) but it's *incredibly* difficult to get rid of heat because there's no air.
      Ideally you'd be at sea level or below, somewhere that it's just cold.

      I recommend Iceland. They have nearly free electricity because of all their hydroelectric plants, their average temperature is pretty low, they have a good tech population, and they could really, really use the infusion of some nice Google-scented cash right about now.

      Or people could just figure out how to build cheap water-cooling and immerse the data centers. That'd solve all the problems except for the SCUBA certification you'd need to work on the equipment.

      --
      Nostalgia's not what it used to be.
    23. Re:Is this possible? by mzs · · Score: 4, Informative

      What was even weirder was the i487SX. This was a i486DX with an extra pin. If you had a i486SX system and wanted a FPU you bought the i487SX and plugged it in. Then during boot the i486SX was disabled and the i487SX was used for everything.

    24. Re:Is this possible? by Firethorn · · Score: 2, Informative

      Did you take into account that the you'd need to double the resistance of the two resistors to get the right resistance?

      Rt = 1/(1/R1+1/R2)

      Or you could use two half value units in series.

      Either way, the price difference between 5% resisters and 10% resisters is generally NOT a factor of 2, so if you need the closer tolerance, just go with a better band. They come in 20%, 10%, 5%, 2%, and 1%.

      On the plus size, the resisters on the whole would be able to withstand almost twice as many watts(the lower resistance one would fail first).

      Hmmm...
      http://www.alliedelec.com/Resistors

      10 kohm, .25 W, 5% = $.05
      10 kohm, .25 W, 1% = $.12

      Last I looked, 20% margin resisters were hard to find. Now it looks like 10% are hard as well. Still, even at a bit over double the price at that cheap isn't going to gain you much. The extra soldering is going to be a pain.

      --
      I don't read AC A human right
    25. Re:Is this possible? by Zerth · · Score: 2, Funny

      But then they'd have to find something that smells worse than homeless people, but won't get an air quality citation. Maybe set up shop next to a corn syrup plant?

    26. Re:Is this possible? by Phroggy · · Score: 3, Interesting

      You are correct, or it may not cook correctly at all at the lower temperature even with more time. For example, if you want to boil rice in Guatemala City, you have to sautee it first.

      Damn Slashdot's broken Unicode support. There should be an accent in there.

      --
      $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
      $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
    27. Re:Is this possible? by jonaskoelker · · Score: 4, Funny

      Intel's 486SX line was just a 486 (later renamed the 486DX) where the FPU didn't work.

      Mod parent +5.0000000018623, Informative

  2. Environmental impact by phorm · · Score: 2, Interesting

    Uhhhh. Wouldn't making chips a bit more efficient be better, as opposed to making them "less likely to burn out at higher temps"

    Seems that google's not really thinking green in this case (despite the pretension to do so in others), unless they plan on making use of the datacenter heat elsewhere.

    1. Re:Environmental impact by LWATCDR · · Score: 4, Insightful

      Not really.
      No matter how cool the chips run they will put out heat. If you have two chips that run at X and use Y watts you will save power if you can run them a little hotter and use less power for cooling.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    2. Re:Environmental impact by Rogerborg · · Score: 3, Interesting
      Ideally, yes. And ideally, I'd come home to find Alyson Hannigan oiled up and duct taped to my bed.

      Pragmatically, if they can't run cool, then it's more efficient to run them hot than to spend more energy actively cooling them.

      --
      If you were blocking sigs, you wouldn't have to read this.
    3. Re:Environmental impact by I.M.O.G. · · Score: 5, Insightful

      I'm not sure what your getting at - if by doing this they are saving millions in cooling expense, they are certainly using less energy. What is "going green" if it isn't energy conservation? The fact that the conservation comes from less work for their AC units rather than efficient little processors is immaterial.

      Don't expect any company to do things because its right - but good companies will find win-win situations where they cut costs and do things to "Go Green".

    4. Re:Environmental impact by gstoddart · · Score: 3, Insightful

      Seems that google's not really thinking green in this case (despite the pretension to do so in others), unless they plan on making use of the datacenter heat elsewhere.

      The amount of energy you need to use to cool that stuff is quite significant. And, in case you haven't realized it, generating cool air also create more warm air, it's just not in the data center. It's usually vented right outside.

      If the chips could run hotter, they'd have to use less energy to cool the data center, and generate less waste heat from that very cooling in the first place.

      I'm not convinced that what they're asking for isn't a good idea.

      Cheers

      --
      Lost at C:>. Found at C.
    5. Re:Environmental impact by gstoddart · · Score: 2, Interesting

      Uh, if the chips ran cooler, wouldn't there be less heat to dissipate in the first place?

      Yes, but which is easier: making the chips more efficient, or allowing them to run a little hotter without melting?

      I honestly don't know. My first thought is that efficiency is harder than durability, but that's pulled completely out of my backside.

      I still think they're right in asserting that if they could handle a little more heat, then data centers would spend less energy trying to cool them to their operating range.

      Make them both more efficient (so they generate less heat) and run hotter (so they're less sensitive to that heat) and it seems like you win on two ends, no?

      Cheers

      --
      Lost at C:>. Found at C.
    6. Re:Environmental impact by moderatorrater · · Score: 5, Funny

      And ideally, I'd come home to find Alyson Hannigan oiled up and duct taped to my bed

      You know you're pathetic when they're even unwilling in your fantasies.

    7. Re:Environmental impact by aperion · · Score: 2, Interesting

      It doesn't sounds like Google is asking for less efficient chips, that's a retarded notion. Instead it sounds like Google is asking for more durable chips.

      One that still operates at X% efficiency but operates at a higher ambient temperature., say 70F instead of 65F. I'm sure Google would like it better if the chips didn't produce any heat (ie 100% efficient), but that's impossible.

      Still, if you want to "Go Green" and be environmentally friendly, stop viewing heat as a problem. It's better to try and reclaim some of the lost energy (heat IS energy) than it is to spend more money trying to get rid of it. ie use energy to get rid of energy.

    8. Re:Environmental impact by Surt · · Score: 5, Insightful

      And ideally, I'd come home to find Alyson Hannigan oiled up and duct taped to my bed

      You know you're pathetic when they're even unwilling in your fantasies.

      You're assuming everyone prefers them willing.

      --
      "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
    9. Re:Environmental impact by Firehed · · Score: 2, Interesting

      I expect that increasing efficiency is considerably more R+D-intensive than just increasing tolerances (see: Pentium to Core architecture transition), but the latter may make a decent short-term solution until the former can be implemented.

      Of course, it's not just the processors that would need higher tolerances. Hard drives, while not generating nearly as much heat (or consuming as much energy) tend to be fairly picky, and as mechanical parts are probably much harder to improve tolerances, that could quickly become problematic even if Intel provided chips that could run pegged at 150c 24/365. I assume Google's servers like most are running ECC RAM so it may be less of a problem, but there are plenty of heat-sensitive components in computers besides the processors.

      --
      How are sites slashdotted when nobody reads TFAs?
  3. Underclocking if you're poor? by Junior+J.+Junior+III · · Score: 3, Interesting

    If you don't have the clout of a Google-sized organization to buy higher-rated chips from Intel, I wonder if you can basically achieve the same thing by underclocking. An underclocked chip will run cooler, but I don't know if it'll run more stably at higher temps, although I think it would.

    Does anyone have any experience with doing this?

    I think it'd be interesting to see whether the cost savings in power and cooling is offset by the cost of the performance losses.

    --
    You see? You see? Your stupid minds! Stupid! Stupid!
    1. Re:Underclocking if you're poor? by LaminatorX · · Score: 3, Informative

      In the past, I've under-clocked primarily for noise benefits. Lower clock->lower temp->slower fam RPM->lower dbSPL.

  4. Waste Heat reclamation by LaminatorX · · Score: 4, Funny

    When in college, I heated my crappy little schack by putting 150W bulbs in every light. It was like my own little Easy-Bake oven.

    1. Re:Waste Heat reclamation by LaminatorX · · Score: 2, Informative

      The place was all electric. An incandescent bulb compares favorably to many space heaters in terms of V->heat efficiency, and you get light as a bonus.

  5. WTF? Lawyers as engineers, not so much by Ancient_Hacker · · Score: 3, Informative

    This sounds like a scenario where lawyers are trying to act as engineers. That works about as well as you might expect.

    There are these engineering things, amusingly called "Schmoo plots", that map out a chip's operating envelope of voltage versus speed versus temperature. From those an engineer can forsee how hot you can run a chip before its rise and fall time margins start to get marginal.

    There is very little Intel can do to stretch thing by another 5 degrees. It's not something that can be imposed by fiat. Intel engineers have already juggled all the variables to come up with the best performance possible. SOMETHING is going to have to give. Either the chips will have to be selected and graded for speed, lowering the overall envelope for the chips everyone else gets, or they'll have to fudge some other parameters, hoping nobody will notice, or worse yet they'll tweak some variable right to the edge of raggedness, resulting in worse reliability down the road.

    Lawyers and accountants generally don't know you can't have everything. let's hope the engineers educate them.

  6. Re:No one mentions a more obvious approach. by SoupIsGoodFood_42 · · Score: 3, Insightful

    That means you'd need to make up for the lack of processing power with additional CPUs, which would mean more CPUs to cool.

  7. Re:Not too surprising by stilwebm · · Score: 5, Insightful

    "Guarantee us a higher temp CPU or we will switch to AMD...and tell everyone about it."

    That's not really how the negotiation goes in this type of situation where there are two major supplier choices (AMD and Intel) and Google is a relatively small customer when compared with Dell, HP, IBM, etc.

    In all likelihood, the negotiation is more of a partnership where both parties work together to create value. Google says, "We buy thousands upon thousands of your chips, but we also pay millions of dollars annually to cool them. We'd be willing to pay little premium and lock in more volume if you can help us save money by increasing the temperature inside our data centers." Google has done the math and comes prepared with knowledge of how much those specs can save them and forecast of chip need of the next 12-18 months, and the two work together to create value. For example, Google might offer to allow endorsements (as they did with Dell for their Google appliances) in exchange for favorable pricing and specifications.

    The "do this or I'll switch" tactic only works well when there are many suppliers and products are relatively undifferentiated, like SDRAM or fan motors.

  8. Re:WTF? Lawyers as engineers, not so much by mindstrm · · Score: 5, Insightful

    Odds are this is being driven by a data-center engineering team, who are looking at the cost savings of running their data center 5 degrees hotter.

    You don't get what you don't ask for.

    Intel will do exactly as much engineering as necessary to keep their target market up, and no more.

    If the market wants chips that operate 5 degrees hotter.. the engineers will do their job and see if it can be done. Intel will charge a premium for this.

    That's business.
     

  9. Are they saving MILLIONS? by hackus · · Score: 5, Interesting

    Most of the power supply systems for my servers, which are HP G3-5 systems of various U sizes, tend to waste more power as temperature goes up.

    This has nothing to do with CPU's though. It is the power supplies on the machines. As temperature goes up, efficiency goes down. At around 80 degrees I noticed a significant larger draw on the power supply with my amp meter.

    I had a gaming system with two ATI 4870's and the 800 Watt power supply would crash my machine if I did not run the air conditioner and keep the room at 70 degrees after some fairly long Supreme Commander runs.

    I noticed that the amperage would go up, and the power output would go down as temperature would go up.

    I have not conducted any experiments in a lab setting with this stuff, but from experience, jacking the temperature up usually makes power supplies work harder and makes them less efficient.

    -gc

    --
    Got Geometrodynamics? Awe, too hard to figure out? Too bad.
    1. Re:Are they saving MILLIONS? by Penguinoflight · · Score: 2, Informative

      Traditional 120-many voltage DC power supplies certaily suffer from lesser efficiency at higher temperatures. Running two 4870s on a single 800w power supply probably isn't a good idea, especially if you have a high-powered CPU to go with them. Most quality power supplies will be rated lower than their maximum output to allow for temperature concerns.

      These things said, google uses custom power supplies and systems that only run on 12v. These power supplies may be easier to generate in quality batches, but will still be subject to the same efficiency curves.

      --
      "And we have seen and do testify that the Father sent the Son to be the Savior of the World"
      1 John 4:14
  10. Re:Not too surprising by fuzzyfuzzyfungus · · Score: 2, Interesting

    It also wouldn't surprise me if Google were willing to offer something of a testbed setup. A while back, they put out that report on HDD reliability and its influences, so they are obviously watching that sort of thing. And, since their historical style has been very much about redundant masses of commodity gear, they can theoretically tolerate slightly higher failure rates if those lower costs in other ways.

    I suspect that, with negotiation to set the correct balance of pricing, warranty, access to handpicked chips, etc. both Intel and Google could easily benefit from an arrangement where Google gets to play with slightly experimental stuff, like higher temperature processors, and Intel gets field reliability data.

  11. But they pass it off to someone else by Moraelin · · Score: 5, Insightful

    Yes, but way I see this is:

    Intel isn't arbitrarily going, "man, we could make chips that run ok 5 degrees hotter, but we're gonna piss everyone off by demanding more cooling. Just because we can." Most likely Intel is already doing the best it can, and getting a bunch of chips which vary in how good they are. And they're getting the same bunch of chips regardless of whether Google demands higher temps or not.

    Google just gets a cherry-picked bunch, but the average over Intel's production is still the same. Hence everyone else is getting a worse selection. They what remains after Google took the best.

    It's a zero-sum game. The total load on the planet is the same. The same total bunch of chips exits Intel's fabs. On the total, no energy was conserved.

    So Google's "going green" is at the cost of making everyone else less "green". They can willy-wave about how energy efficient they are, by simply dumping the difference on someone else.

    That's not "going green", that's a predatory approach. Your computers could require on the average an extra 0.5W in cooling, so Google can willy-wave that theirs uses 1W less. They just dumped their costs and their "eco burden" to someone else.

    It's akin to me willy-waving that I'm so green and produce less garbage than you... by dumping some of my garbage in random other people's garbage bins across the town. Yay, I'm so green now, you all can start worshipping me. Well, no, on the total the same amount of garbage being produced, I just dumped it and the related costs on other people. That's not going green, that's being a predator.

    I can see why a business might want to cut their own costs, and not care about yours. That's, after all, the whole "invisible hand" theory. But let me repeat it: on the whole no energy was conserved. They just passed off some of their cooling costs (energy _and_ money) to someone else.

    --
    A polar bear is a cartesian bear after a coordinate transform.
    1. Re:But they pass it off to someone else by Muad'Dave · · Score: 5, Insightful

      I agree with most of what you said, but I think there is a _slight_ difference between Google having the higher-temp-rated chips and your average Joe user having them. Google's chips will be running full throttle/full temp 24/7; Joe user might run them full blast (and therefore full temp) 2% of the time. I bet the energy savings are not insignificant when usage patterns are taken into consideration.

      --
      Tiller's Rule: Never use a word in written form that you've only heard and never read. You will end up looking foolish.
    2. Re:But they pass it off to someone else by mabhatter654 · · Score: 2, Insightful

      you miss the point entirely. Google wants Intel's processors to operate properly at a higher temperature than currently spec'd that will allow Google to use less cooling. They want the processors to tolerate more heat, not generate more heat. This means Intel will have to make the processors slightly more beefy, but how much does that really cost across millions of units once the design work is done, a few bucks per processor tops.

      Google pays dozens of dollars a MONTH to cool each processor. Intel making this change may cost them a dozen dollars up front, one time. If Intel spends a little extra up front to make a processor that allows higher temps, Google will save multiple times the Processor's cost in electric bills... that's REAL efficiency at work. Google wants Intel to design a chip $20 more expensive so they can save $1000's in energy cost.

    3. Re:But they pass it off to someone else by nabsltd · · Score: 3, Interesting

      Google's chips will be running full throttle/full temp 24/7

      Is there any documentation for this?

      I seriously find it hard to believe that Google has every processor they own running 24/7 at 100% utilization. Other than the computation problems like SETI and protein folding, most problems are I/O bound, and I would think that the stuff Google does would involve a lot of I/O.

  12. Re:higher chip temps??? by OneSmartFellow · · Score: 4, Insightful

    They are not asking for the chips to be made to produce more heat, they're demanding that Intel guarantee that the chips will still perform, even if operated at a higher than specified max operating environment temperature.

    You would be forgiven for thinking it makes more sense to for Google to insist that the chips produce less heat, rather than that they will still operate in extreme temperatures, since the majority of the cooling cost come from dissipating the chip heat from the enclosed space. But hey, it's Google, they do things a bit different.

  13. Re:higher chip temps??? by NixieBunny · · Score: 2, Informative

    They don't want the chips to get hotter than they already do. They want them to work correctly when they are run hotter. This allows them to use passive cooling in more climates, which saves big bucks on the cooling bill.

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  14. Re:good. by CubicleView · · Score: 2, Insightful

    I wouldn't say the post is off topic. When I read it first, I thought the title suggested Google wanted the processors to produce more heat.

  15. Re:But they pass it off to someone else - WRONG by MadCow42 · · Score: 4, Insightful

    >> So Google's "going green" is at the cost of making everyone else less "green". They can willy-wave about how energy efficient they are, by simply dumping the difference on someone else.

    The difference is that Google is going to actively exploit the ability of those hand-picked CPU's to run hotter. Chances are that the users who would have otherwise received those chips would not reap any energy savings from the capabilities.

    At a minimum, Google is contributing here by forcing a vendor to differentiate chips that have a capability of running hotter from ones that don't. No matter who uses that capability, it's a benefit to the planet (versus the alternatives at least).

    MadCow.

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  16. But heat also affects... by invalid_account · · Score: 3, Interesting

    Hard disks. In fact, I am typically far more concerned with long-term issues with my data than with the computing itself. Not to mention, the CPU is NOT the only chip that can suffer from heat issues.

  17. Higher operating temp by bperkins · · Score: 3, Informative

    There are two issues with higher operating temp.

    One is that you get less drive current from your transistors, so you get less performance (which everyone seems to understand), but this is usually a fairly small effect for 5 degree C.

    The _big_ deal with 5 degree C would be electromigration in interconnect metal, which goes up very quickly with temperature. So the difference in failure rates might be quite large.

    If there was any deal at all, it's likely that the Intel engineers tried to remove some conservatism from their temperature estimates to see if they could squeeze out 5 degrees from the thermal budget, or perhaps information on the workload itself to get Intel to "bless" the higher data center temperature.

  18. Re:No one mentions a more obvious approach. by Silentknyght · · Score: 2, Interesting

    Water is an excellent heat sink, but any company would likely run into serious environmental backlash if they wanted to use a lake or river as their heat sink. Just like on land, organisms in the water can be seriously disturbed by a change in temperature of even a few degrees. If the waste heat is seriously that large a problem, I'd recommend a man-made water cooling solution like a cooling tower, not too dissimilar from what goes on a power plants. Of course, most industrial or utility cooling tower sizes and appearances don't give off that special "nuclear" feel.

  19. Google Demands that the Water Authority by netglen · · Score: 2, Funny

    to supply Google with water that boils at 5 degree C less. That way Google will save millions of dollars on costs of making coffee & tea for their employees.

  20. Re:Google Runs Its Data Centers at 80 Degrees by the+eric+conspiracy · · Score: 2, Insightful

    You can run a data center cheaper at a cooler temperature simply by having better insulation.

    That assumes that the outdoor temperature is higher than the indoor temperature. My bet is that a data center run at 80 F in the Pacific Northwest would be warmer inside for most of the year than outside. Insulation under those conditions could actually increase cooling costs.

  21. Re:I for one am not surprised. by nimbius · · Score: 2, Informative

    According to microsoft antitrust evidence, it certainly seems like the conspiracy holds some water ;)

    http://antitrust.slated.org/www.iowaconsumercase.org/011607/3000/PX03020.pdf

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    Good people go to bed earlier.
  22. davey jones' AC by bugs2squash · · Score: 2, Funny

    Isn't Google close enough to the ocean to pump cold water out of the depths to help pre- or post- cool air ?

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  23. Re:good. by OrangeTide · · Score: 3, Insightful

    What? American businesses like saving money almost as much as they like making it. It's environmentalism is not as a big motivator as profit, at least in the US. Make being efficient profitable long term, and some businesses will do it. Make it profitable short term and businesses will fall over one another to do it.

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  24. Re:No one mentions a more obvious approach. by Henneshoe · · Score: 3, Funny

    What they should do is get the processors to run at 100 degrees C. Then they could use the heatsinks to boil water, the steam to turn a turbine and the turbine to generate electricity. It would be somewhat like the turbocharger for your car.

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  25. Re:No one mentions a more obvious approach. by spectecjr · · Score: 2, Informative

    Water is an excellent heat sink, but any company would likely run into serious environmental backlash if they wanted to use a lake or river as their heat sink.

    Oh, I dunno, Bethlehem Steel in Indiana (just off of Lake Michigan) did that for years. It was nice going through the outflow in a Hoby Cat... drag your feet through the warm water and enjoy. Good fishing there too.

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