Slashdot Mirror
In UK, Broadband Limits Confuse Nine In Ten Users
Mark Jackson writes "ISPreview reports that 86% of UK broadband users don't understand the usage limits on their service, and nearly one million have reached or exceeded their ISPs limit in the last year. This is important because 56% of major providers are prepared to disconnect those who 'abuse' the service. However, it also shows how damaging bad marketing can be, with 6.2M people believing they have an 'unlimited' service with no restrictions. The UK Advertising Standards Authority is also blamed for making the problem worse by allowing providers to describe their services as unlimited even if there is a usage cap, as long as it is detailed in the small print. However, consumers are none the wiser with over 10 million broadband customers never reading their usage agreements and a further 1.8M not knowing whether they have read it or not. Unsurprisingly 7.5M do not even know their download limit, which is understandable when so few providers clarify it."
a further 1.8M not knowing whether they have read it or not
Hmmm. Not an encouraging indicator of level of reading comprehension among Britons.
Wow, you are so incredibly hilarious, I'm not quite sure what to do with myself. Your joke is just so witty and sharp. Perhaps you should quit your day job and pursue a career in stand-up comedy. With any luck, you'll get spotted and signed to SNL and a lucrative movie career soon after. You might eventually lose your touch and fall into relative obscurity, but that's okay, you can laugh all the way to the bank.