Interest Growing For Pre-Paid Game Cards

Worlds in Motion is running an interview with GMG Entertainment, a company finding success marketing pre-paid "digital currency cards" used online for games and other entertainment services. Customers and retailers alike are enjoying the simplicity and utility of the cards, and GMG suggests that this segment of the industry will only continue to grow: "I estimate this year that you'll see EA enter this space for some of their games, and a few other big names are absolutely interested. In fact we're in final negotiations with a couple of recognizable names. We tend to estimate the size of the total pre-paid gaming card business when we do our numbers, and this year we're looking to something between $75-100 million dollars in sales across North America. We see that going to $250-300 million in 2009 and being in the region of a half-billion by 2010. We see this market growing dramatically in the next two to five years."

Comments

Vast proliferation of value cards

[Animats]

Whole sections of value cards, all incompatible, are showing up in stores now.

A Hispanic organization has been researching the various "Call Mexico" phone cards, and on average they deliver about 60% of their face value. It turns out that some of them have no value at all.

Re:i have never paid to play a game online...

[thesandtiger]

You think playing games less so that you can have time for watching television is somehow an improvement? Really?

Given that, I'm not terribly surprised that you aren't able to understand why other people might like things that you do not.