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MTV Launches Music Video Site
An anonymous reader writes "MTV Music has just launched a website where they offer over 16,000 music videos — like YouTube, but with fewer notices and DMCA takedowns. They've also set up development tools for third parties to incorporate the content into their own creations. Users creating accounts at the site face other challenges, however, such as the six separate agreements and privacy statements that must be accepted via a single checkbox. Thankfully, at the time of writing the MTV Music website was making this process easier on its Firefox 3 visitors by automatically checking the accept box whenever any agreement is viewed."
I wonder how long until they subvert the channel to only broadcast crappy reality shows.
"You have liberated me from thought."
As an exercise, I've just gone back and tried about twenty or thirty major MTV-friendly videos from major MTV-type artists and current chart singles (US and UK), and I haven't gotten a single one to play.
Zero success rate. They all have the "US-only" copyright notice.
This is bad. It has National Security implications. How are we supposed to convince the Aggrieved Iranian Youth to drop hardcore Islamic values and embrace the West, if we don't let them see the purty videos with wimmin-in-bikinis jumping up and down? They're just going to be even more aggrieved, and the people who win are going to be the repressive local governments who wanted to block all this material anyway.
MTV is supposed to be the international shopfront for The American Dream. It's sometimes partly credited for the destruction fo the Berlin Wall (glum East-Berliners had illegal MTV cable wired under the Wall, and thought the West was all conspicuous consumption and pink cadillacs).
How're you gonna export US aspirational fantasies to other cultures if you set up an info-wall that stops outsiders from being able to see in?
"Hearts and Minds", people! Ya can't corrupt the youth of North Korea and Afghanistan with Decadent Western Values if you don't show them the goodies! Leave a vacuum, and, gawd, they're just gonna develop their own cultural material.
The US has lost so much influence around the world in the last eight years in so many areas, popular entertainment is perhaps is last major niche where it can claim world dominance. Of those, TV and movies and music are the three "broadcastables". Pull the plug on world access to MTV, and you're losing a major component of the infowars where the US has technical superiority -- music tends to be cheap to produce, music videos tend to be expensive.
Eric Baird