Amazon Launches "Frustration-Free Packaging"

mallumax notes Amazon's new Frustration-Free Packaging initiative. Over several years the retailer hopes to convince many of its suppliers to offer consumer-friendlier packaging. It's starting with just 19 products from Mattel, Fisher-Price, Microsoft, and Transcend. Until this program spreads to more products, better get one of these (ThinkGeek and Slashdot share a corporate overlord). From Amazon's announcement: "The Frustration-Free Package is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging. Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box. Amazon works directly with manufacturers to box products in Frustration-Free Packages right off the assembly lines, which reduces the overall amount of packing materials used."

Comments

Best packaging innovation ever

[CMonk]

How much cost does it add to a product to make it retail shelf friendly (theft, presentation)? Hopefully this will save us money down the line too.

Re:Best packaging innovation ever

[Dun Malg]

Given that they're the exact opposite of retail B&M store packaging (easy to open and steal, likely shippable in it's own box and thus largely unlabeled) I'd say we're not going to see the disappearance of the hand-slashing blister pack. The "features" of a retail package exist because the necessities of retail in-person sales demand them. These necessities aren't going to disappear because Amazon's mail order business isn't bound by those necessities.

Re:Best packaging innovation ever

[taustin]

I don't think you realize how cheap those blister packs are, or the economy of scale in packaging everything a given manufacturer makes in the same kind of packaging (even if not the same size). Different kinds of packaging require different kinds of very expensive machines to handle, and that means different assembly lines that can't be easily converted to a product that uses the other kind of packaging. And so on.

Plus, at the retail end, anything the requires a key to sell requires, if not a manager, at least a senior employeed who has been vetted more throughly than the average cahsier.

Re:Best packaging innovation ever

[taustin]

Anything that requires a key requires basically any lackey who works in that department to unlock. No seniority at all.

Having been involved in retail management for 25+ years, I can tell you, with certainty, that if it's worth locking up at all, it's worth your minimum wage sales drone's effort to steal. Far more theft in most retails stores is by employees than by customers.

At many stores security usually does an audit at the end of each night to check for theft in all locked areas

And at far more, that would require hiring security personnel (who are more expensive to employ, and a lot more expensive to hire, since there's no point in hiring a security person who hasn't been vetted with a background check, unless you want them to organize the employee theft ring) specifically to review those tapes, because most stores that have anything worth locking up have quite a bit worth locking up. And, generally speaking, a lot of it is dispersed enough that it's not under a camera. Cameras (and recording systems) are rather expensive, especially if you expect to be able to actually identify even someone you know in the video, and installing them is a lot more expensive. At most retailers that even have security cameras, less than 10% of the total sales floor is recorded by one. And your minimum wage employees won't even have to figure out which lockup cases aren't watched, since that will be part of their orientation (if you know how to run your store).

The only solution to virtually any security/shoplifting problem in a retail store is, ultimately, to spend money. Generally quite a bit of it. Which comes out of your 3-5% profit margin.

Retail's a bitch of a business.

Re:Best packaging innovation ever

[smoker2]

Yes.
Because then we don't buy the product as it's too expensive, which forces the manufacturer to cut those costs.
No-one is forced to buy any particular brand. Unless you consider yourself a consumer - ie the lowest form of life, destined to open your wallet every time the tv tells you to. You can tax the manufacturer or the consumer but in the end it's always the consumer who pays.
Here in the UK we used to have milk delivered every day in glass bottles. The milkman used to collect the empties for washing and refilling, and the delivery was done with electric vehicles. But - it was cheaper for the milk companies to use plastic and get rid of the milkman, so now we have problem plastic going into the ground as landfill AND the milk has to travel much further to regional bottling plants then be re-transported back to its original area for sale in shops AND we have put thousands of people out of a job*. So which is cheaper in the final analysis ?

* These workers were also delivering bread, vegetables, other dairy products, and also were usually the people who alerted the emergency services when somebody was ill or incapacitated (due to yesterdays milk still being there) and also helped keep burglary and crime down by being around at times when everybody else was asleep. But no, fuck that, we want cheap and disposable. Money rules FTW.

They could also call this

[amRadioHed]

"Laceration-Free Packaging" as far as that cursed clamshell packaging goes. I hate that crap, good riddance.

I'm not crying, I just have something in my eye!

[Scutter]

*sniff* I never thought the day would come!

Seriously, as a parent, I've seen packaging on kids toys get progressively worse. Not just ultrasonic-sealed plastic clamshells, but toys attached to cardboard boxes with dozens (sometimes over a hundred) wire twist-ties and highly strecthy rubber-band-like straps.

It took me over an hour just to de-package ONE toy for my kid last Christmas. Seriously, there is no excuse for such obnoxious packaging. I, for one, will be keeping a close eye on this initiative and it will likely make me look at Amazon first for my purchases.

Re:lawsuits...

[eeyoredragon]

You can dance around it all you like... but it doesn't change the end result. People every day are injured in some way by this "two plastic bubbles melted together" method of packaging. Because it practically requires bladed weapons to open.

I have instructions on jars that tell me to twist open a cap... I'd say the whole twist cap thing is pretty self explanatory, yet people feel the need to put instructions on how to open jars.

You know why there's no instructions on how to open a solid lump of plastic? Because it being able to be opened isn't on their mind at all... not that it isn't their "main concern". They'd put it in a solid lead bubble with a cytotoxic theft deterrent system, but sadly that costs them more money.

Re:How about frustration free snack bags?

[clarkkent09]

Exactly. And how about yogurt packaging that doesn't spray your shirt with yogurt when you start peeling off the top? How about soda cans that you don't have to push the opening (that rats were peeing on back at the warehouse) into the soda itself? How about those fancy bottle caps that you are supposed to pull open and closed with your teeth so you only need one hand, except that there is no opening for air to enter the bottle, so when you start drinking you create a tug of war for soda between your mouth and the vacuum inside the increasingly flattened bottle? The list is endless...

Re:lawsuits...

[fiannaFailMan]

The package doesn't maim the customer, the customer maims themself(sic). There is a proper way to open a package, sometimes it's not all that clear, but it is possible to open a package without causing bodily harm. It's not all that apparent, but quite a bit of thought goes into designing a package; sadly, the end-user isn't always the main concern.

That's the defence that Detroit used to fight the safety features that they were dragged kicking and screaming into introducing by Ralph Nader. Initially they blamed the victims instead of taking responsibility for producing dangerous products.

I'm sorry, but packaging should protect the product AND be possible to access safely. If there's no obvious way to use it and avoid injury, the designer is at fault.

There is no way that I have discovered to get into a clamshell without running the risk of serious injury either from the metal blade that I have to use to cut it, or the plastic blade that is formed when using scissors and always ends up pointing into the path of my oncoming hand.

Whoever invented plastic clamshells should be sentenced to an eternity of sitting in a dark room opening one of his creations after another.

Re:lawsuits...

[Firehed]

Even if they did, tin snips still aren't very effective at getting open blister packs safely unless you're wearing heavy work gloves, in my experience. You'll still end up with a sharp edge whipping around, even if you're not ripping it open with your hands (which is undoubtably unsafe).

The fact that we have to have this discussion at all just goes to show the level of insanity that went into blister packs.

Frustration-free packaging can't come soon enough. I hope Amazon works out a deal with CD and DVD distributers too. They're not blister pack-dangerous, but still a major pain in the ass.

Re:lawsuits...

[fm6]

That woman who sued over hot coffee was not simply whining about scalding her hands. She went to the hospital with 3rd degree burns. Probably the coffee had been reheated in a microwave. One hazard of heating liquids this way is that you can make them superhot without causing them to boil.

Anyway, we both know that people's hatred for blister packs has nothing to do with the risk of personal injury. (I have several scars on my hands from cutting vegetables or slicing bagels. Not one from opening a blister pack.) It's the extreme frustration you experience while you try to cut away enough plastic to get at the contents. Unfortunately "frustation" aint tortable.

Re:lawsuits...

[Rary]

You expect hot coffee to be well, hot... If you pour hot coffee over yourself, you can expect to be burnt.

The point of the Liebeck case wasn't that the coffee was hot -- she expected that much -- but that it was significantly hotter than coffee is supposed to be. Coffee served at industry standard temperature can sit on bare skin for quite a while without causing more than a mild burn (redness and tenderness), whereas coffee served at the temperature that Ms. Liebeck's coffee was served at can cause third degree burns (requiring skin graft surgery) in as little as 2 seconds.

In other words, coffee is dangerous, but this coffee was significantly more dangerous, therefore she should have been warned.

To put it in perspective: everyone has spilled coffee on themselves at some point in their lives (I've done it, and I don't even drink coffee). Yet her coffee spill resulted in $11,000 in medical bills. Can you not see the difference between this and a normal coffee spill?

Re:lawsuits...

[Creepy Crawler]

I work at Starbucks. In fact, I worked there this morning from 5am to noon. I've worked there for a few years, so I know what Im doing there.

Our coffee is between 190F-200F. We only hold it for 30 minutes, and it's warmed during that time. Also, when telling customers how to brew coffee, we recommend 190-200F, unlike green tea, coffee needs very hot water to unlock the flavor. However, we steam lattes only to 180 before giving dire warnings to customers who want hotter. Ill usually say "Grande SCALDING mocha" or something to warn the drinker.

Ill say this: only a moron puts a boiling cup of X liquid between their legs. Everybody knows coffee is SUPPOSED to be hot. Now, however, lid deign does indeed suck, and fair to sue over. Especially how many lids crack at Sbux. During rush (7-9 am), I perhaps, deal with around 10 defective lids. They could easily cause insta-burning spill.

It's about time!

[BLKMGK]

I will NEVER forget being forced to buy a CAT5 cable while on travel once upon a time. Upon returning to my room with it I was faced with one of those damned impossible to open packages. Thanks to TSA I had no knife, no scissors, no normal way to slash open the damned package. I ended up sawing it open on the metal frame of the bed like a madman! Truly disturbing to get so desperate to open one of the damned things.

I really miss cardboard packaging and I hope that Amazon's example starts a trend...