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Amazon Launches "Frustration-Free Packaging"
mallumax notes Amazon's new Frustration-Free Packaging initiative. Over several years the retailer hopes to convince many of its suppliers to offer consumer-friendlier packaging. It's starting with just 19 products from Mattel, Fisher-Price, Microsoft, and Transcend. Until this program spreads to more products, better get one of these (ThinkGeek and Slashdot share a corporate overlord). From Amazon's announcement: "The Frustration-Free Package is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging. Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box. Amazon works directly with manufacturers to box products in Frustration-Free Packages right off the assembly lines, which reduces the overall amount of packing materials used."
Why is it people are sued for their coffee being too hot... but people haven't sued the crap out of corporations for packages that quite frankly maim their customers?
The current trend in packaging was for two reasons. It allowed the consumer to actually *see* the produce he/she was getting. And it reduced shoplifting. Big box retailers (rhymes with ball-cart) pushed for these even though the consumer didn't want it.
Fortunately, sites like Amazon can now pressure manufacturers to go back to the more traditional packaging. Maybe I'll finally be able to wrap birthday gifts without needing an additional box/bag. And on Christmas morning, my hands won't be sore from opening 200 packages, cutting wire-ties and tie-wraps, and dealing with having to unscrew the frickin' battery compartments.
I'd rather you do it wrong, than for me to have to do it at all.
I've never injured myself with the tool used to open hard plastic clamshell packaging before.
I have, however, had my fingers or hands cut open numerous times by the cut, torn, or ripped edge of the plastic itself when the packaging finally gave way to my cutting implement. I tell you, Boy Scout training on knife safety when cutting wood or animal skins does Jack to teach you about how to open nightmare packaging.
Happens with scissors, knifes, box cutters, or whatever. It's the plastic that scratches me up. I'll admit to being a klutz, but that style of packaging is just an irritating menace.
If it's for-profit but free, you're not the customer -- you're the product (e.g., the Slashdot Beta's "audience").