Amazon Launches "Frustration-Free Packaging"

mallumax notes Amazon's new Frustration-Free Packaging initiative. Over several years the retailer hopes to convince many of its suppliers to offer consumer-friendlier packaging. It's starting with just 19 products from Mattel, Fisher-Price, Microsoft, and Transcend. Until this program spreads to more products, better get one of these (ThinkGeek and Slashdot share a corporate overlord). From Amazon's announcement: "The Frustration-Free Package is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging. Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box. Amazon works directly with manufacturers to box products in Frustration-Free Packages right off the assembly lines, which reduces the overall amount of packing materials used."

Comments

Re:lawsuits...

[Greyfox]

So far I haven't run across anything a pair of heavy kitchen shears couldn't handle. I usually reserve them for king crab (Nature's obnoxious packaging) but occasionally bust them out for RAM or MP3 headphones.

That being said I think the inventor of said packaging should be required by law to be trapped underwater inside a scale model of their packaging. That should deter some of the more egregious packaging offenses out there...