Nationwide Domain Name/Yard Sign Conspiracy

robertjmoore writes "Everywhere I go lately, I see these lawn signs that say "Single?" and then give a URL with my town's name in it. Being a huge business intelligence geek with too much time on my hands, I decided to track down who was behind them and wound up uncovering ten thousand domain names, a massively coordinated and well-funded guerilla marketing machine, and the $45 Million revenue business hiding behind it all. Hot off the presses, these are my findings."

Comments

Re:Together

[asylumx]

RTFA, it explains this (in my own words): The localized domains give the impression that this is a local shop so the perceived likelyhood of finding a match are higher.