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How Do You Justify the Existence of IT?
bakamaki writes "I work for a small manufacturing company as a SysAdmin. My boss is a DBA. We are the only IT employees. He recently decided to record hours spent on his projects and then evaluate how much time the databases he writes save the employees. Then he translates that into a $ figure. He's asking me to do something similar but I'm kinda at a loss. It seems most of the stuff I do is preventative, IE care and feeding of servers and network infrastructure in addition to all the break fix stuff I do for the user base with their desktops. When in this position what do you folks usually do?"
Don't knock that guy. He made millions off that stupid "Jump to Conclusions Mat"
SJW: Someone who has run out of real oppression, and has to fake it.
How I mine for fish?
The book was published by O'Reilly Media on 15 July 2008, under the ISBNs 0596515081 and 978-0596515089. Website Optimization is organized into two major parts: search engine marketing optimization and Web performance optimization. The book's material, spanning 394 pages, is divided into 10 chapters, covering a range of topics: natural search engine optimization, an SEO case study, pay-per-click optimization, a case study thereof, conversion rate optimization, Web page performance, CSS optimization, AJAX optimization, server- and client-side performance techniques, and Web site metrics. The book begins with a forward by Jim Sterne, a Web marketing and metrics consultant, followed by a preface in which Andy King provides an overview of what is to follow, as well as credits to four other individuals. These credits are confusing, because they do not make clear for what exactly the individuals are being credited! The reader will be left wondering: Are these people the technical editing team? Or did they write some of the material in the book, without byline? Or did they only provide research material to the primary author? In personal correspondence to me, Andy King mentions that this book was "written by a team of experts let [sic] by me." Thus, they are apparently co-authors, but not identified as so in the book.
The first five chapters of the book focus on optimization of search engine marketing (SEM), which comprises search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization (CRO). The author(s) begin by demonstrating, through cited statistics, just how critical it is for Web sites to appear within the first few search engine result pages (SERPs), otherwise the sites will probably not be found by the roughly 90 percent of Internet users who do not bother looking at any subsequent pages. This documented selectivity should alone serve as an energizing wake-up call to any Web site owners who â" either through ignorance or laziness â" make no effort to improve their rankings within the major search engine results. The first chapter delineates the most common SEO mistakes, as well as basic techniques for achieving higher rankings. The two categories could have been combined, simply by inverting the language of the first category; for instance, "develop an adequate number of popular inbound links" could replace "[avoid] a lack of popular inbound links." The bulk of the SEO information will be familiar to most Web marketing veterans, though even they should glean some new pointers. All of the advice is correct, up-to-date, and worthy of implementation on any site â" existing or under development. However, the "Step 3" and "Step 4" in Figures 1-6 and 1-7 may be confused by some readers with the identical section headings in the book's text. Note also that the KEI of "84,100" should instead read "84.100" (page 17). Lastly, the first and third sample URIs are missing GET keys (page 29).
The strategies for natural search engine optimization, presented in the first chapter, are illustrated in the second â" through a case study of the SEO overhaul of a Philadelphia dental practice's Web site. The original version of the site was lacking keyword-rich headers, body copy, inbound links, etc. (In addition, the dentist's e-mail address was revealed to spam harvesters in plain text. Andy King mentions the use of a contact form to resolve this problem, but does not mention that there are methods of displaying an e-mail address to human visitors, while hiding it from spambots.) This site's search engine results were dramatically boosted through two iterations of SEO fine-tuning, redesign, and release. While this particular dentist's site was greatly improved by the work described in this chapter, the book itself is not improved by inclusion of said chapter, since no additional SEO techniques are offered to the reader, and the first chapter already had enough HTML code snippets to exemplify the concepts discussed. In fact, the case study results should have been boile