PCGA To "Take Up the Challenge of Piracy"
Ars Technica reports that the PC Gaming Alliance has declared themselves the "guardians of PC gaming," which includes finding ways to help gamers decide on gaming hardware, and to make progress on the issues of piracy and DRM.
"[PCGA President Randy Stude said,] 'The PCGA will take up the challenge of piracy, not to assume the responsibility that the ESA has taken on... rather the PCGA would like to address the methodology that publishers might be able to take to solve, or to do a better job trying to solve, the piracy challenge for their substantial investments in content.' The PCGA won't give a standard approach to publishers, saying it is much more likely it will release a series of recommendations to publishers, and track piracy on an annual basis to see if the problem is growing or shrinking. The PCGA is also working on methods for members to track how effective their antipiracy measures are once a game has been released."
The best way around that crap is to stick the disc in your computer, and use various software to rip out the garbage. Optionally, use Handbrake, encode to h.264, and stream it to a set-top-box/game console instead.
http://www.xkcd.com/488/
Steal it, and you're a criminal. Get the DRM locked media, something happens with technology that makes you have to try and remove the DRM lock just to use what you bought, and you're a criminal too.
Piracy will be way more popular now that every company is scrambling to DRM-lock their products (sort of like the Sony 'rootkit' happy fun time, companies have decided when we pay for something, they can stick whatever they want in their product and let us sort out the mess leftover).