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How 10 Iconic Tech Products Got Their Names

lgmac writes "Think Windows Azure is a stupid name? Ever wonder how iPod, BlackBerry and Twitter got their names? Author Tom Wailgum goes inside the process of creating tech product names that are cool but not exclusionary, marketable, and most of all, free of copyright and trademark gotchas. Here's the scoop on ten iconic tech products and how they got their monikers, plus a chat with the man responsible for naming Azure, BlackBerry, and more. (What's the one he wishes he'd named but didn't? Google.)"

8 of 247 comments (clear)

  1. Quick, someone mail this article... by Fallingcow · · Score: 5, Funny

    ... to the GIMP devs.

  2. Re:MSFT by Mateo_LeFou · · Score: 5, Funny

    "If you want to keep us secure, take a page from Linux and open up your OS to public scrutiny so that people can perfect it. What are you afraid of?"

    You must be new here

    >mfh (56)

    or not

    --
    My turnips listen for the soft cry of your love
  3. Re:I bet... by Anonymous Coward · · Score: 5, Funny

    and then there is Apple

    it's a phone, what should we call it? iPhone

    it's a new Mac, what should we call it? iMac

    it handles all your tunes, what should we call it? iTunes

    great, boys, we're done here

  4. German naming process... by zappepcs · · Score: 5, Funny

    A couple decades back there was a German man with his own branding/naming company. A Japanese company, not satisfied with their experience for English speaking markets, called him up and asked him to help out with a new car. Naturally, he inquired as to the project timeline, due dates etc.

    Nervously, the Japanese marketer replied that they needed something for the following Monday.

    After a few moments pause, the German replied "Dat Soon? eh?"

    Later that same year he took a trip to London on business. While eating at a local steakhouse, he asked "what's dis here sauce?"

  5. Re:the new way: by Lars+T. · · Score: 5, Funny

    Hint: it'll probably be spelt strangely.

    What do you know? http://www.speltstrangely.com/ is available!

    Finally a name for my OSS speech recognition project!

    --

    Lars T.

    To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  6. Re:the new way: by dubl-u · · Score: 5, Funny

    Yes, by all means someone should start selling a Skami Computer, hopefully via infomercial! I'd recommend filling out the product line with a "Do!Be!Us!" smartphone, a "Krapee" monitor line, the "De-Funk(t)" music player, the "Borkt" series of printers, and the "InnerFierce" wireless networking gear.

    But please, if you do this, make sure you set up your "world headquarters" in a semi-abandoned strip mall, and move it every time the landlord kicks you out for non-payment. (And no, you can't ever pay rent when running a scam. A penny stolen is a penny earned.)

    The good news is you'll be able to sell Vista on this stuff without increasing your complaint load. Heck, given the target audience, you could probably charge them for two copies and call it Double Vista.

  7. Re:I bet... by No-Cool-Nickname · · Score: 5, Funny

    it's a toilet, what should we call it? iShit

    it's an intravenous drug, what should we call it? iNject.

    it's an Apple fan boy, what should we call it? iDiot.

    (just a little joke, Macaniacs..)

  8. Re:I bet... by Anonymous Coward · · Score: 5, Funny

    "it's a toilet, what should we call it? iShit"

    In the Health care industy, a shit is callws a 'BM' (stands for bowel movement)

    So an Apple toilet would be called... oh wait, you think big blues lawyers would have an iSue with that?