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Lego Loses Its Unique Right To Make Lego Blocks
tsa writes "The European Department of Justice has decided that the Danish company Lego does not have exclusive rights to the lego building block anymore (sorry, it's in Dutch). Lego went to court after a Canadian firm had made blocks that were so like lego blocks that they even fit the real blocks made by Lego. The European judge decided that the design of the lego blocks is not protected by European trademarks and so anyone can make the blocks." If true, hopefully this will open doors for people interested in inexpensive bulk purchase of bricks of specific sizes and colors. Perhaps at long last I can build a life-sized Hemos statue for my office.
Lego tried an end-run around the law.
Copyright couldn't cover their bricks.
Patents ran out eons ago.
But Trademarks, Trademarks are perpetual... so they 'Trademark' a physical object instead of a name & logo. anybody wonder why they lost?
My parents always bought me real Lego bricks, and I have practically all of those bricks/sets 30+ years on. They still click and snap like new. Good luck getting that kind of lifespan from the cheap knock-offs.
Quality costs money, pure and simple. So, no, the choice isn't "obvious" at all.
It doesn't mean much now, it's built for the future.
Personally, I hated megablocks, because the bricks are not made with the same quality as Legos. Legos have a very exacting standard they make for each brick, to guarentee they fit together and stay together when you want to, and come apart when you need them to. Megablocks I found are looser, and don't stay together as often. I'm anal. I played with Legos when I was young, but when I grew up, my son and I put together some megablocks sets he got from someone else. The comparative quality was very poor.
However, in terms of business, a competition between Megablocks and Legos is a good thing. Legos wants (I hope) to be a higher quality toy, while Megablocks is for those who are less anal and more frugal. They have carved out their own niches and provide choice for the consumer. Additional players in the market should help.
At the same time, I hope someone tackles with the idea that lego sets are too specialized now. There are so many specialty pieces that it limits the amount you can create with a single set, and limits the replay value. Back in the 80s, there were tons of new pieces that weren't all just bricks, but those pieces could still be creatively used to build new models from your imagination. The odd shaped clear plastic panel that curls around the model just so and only has one real use is annoying.
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Older Mega blocks are crap. Mega Blocks produced in recent years are just as mechanically good as Lego, and after this decision might start looking as good too.
We bought our Mega Bloks new two years ago. Unless they changed their materials very recently, I think they are still pretty bad.
I used to do QA for Flextronics, so it's no surprise to me that it didn't end well. The majority of their workforce gets brought in from headhunter temp services like Manpower, told they'll be offered a permanent position when their temp contract runs out, and then let go right beforehand. The result is a never ending stream of untrained employees trying to adapt to a new position. The line i was testing (pill dispenser machines for walgreens pharmacies) had so many problems it was a miracle we shipped any machines at all.
On a slightly related note, those pill machines seemed rather unsafe to me. They had a robotic arm such the pills out of a hopper through a plastic tube and shoot them into a waiting pill bottle. While it sounds like a nice idea in principle, the longer i worked there the more i thought about how real pills wouldnt be as resistant to breaking up or just rubbing in the tube and leaving drug residue all on the insides as the plastic fake pills we tested with. The risk for harmful interactions from contamination made me resolve to never get my prescriptions filled at walgreens anymore.
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I totally agree. We recently "polluted" my son's Lego collection with MegaBlocks, and after several tearful episodes ("They won't stick together!" "They don't fit!") have decided to root this evil from our house. They're a scourge.
Once a week my son goes and plays at my parents house for a few hours. The Brio trains from when I was a kid still work great, but the cheap knock off add on parts my parents bought to have more for him are crap... they had to find an affordable retailer online to get more stuff. As he's moving past the real little kid blocks and into Duplo, the fact that everything from my childhood held up is remarkable.
However, just about everything that we buy on the market at this point, is cheap and crappy. It's gotten to the point that we just buy whatever is cheapest at Walmart, because trying to get the higher end stuff isn't higher end, just more expensive. Why pay twice as much for the same falling apart plastic junk from the same factories in China? After churning through $100+ car seats, we not just get the $40 ones at Walmart, and when they go, we replace them. I have two kids, 18 months apart, and just about none of the stuff gets handed down because EVERYTHING on the market is poorly made.
It's easy to blame consumers, but a lot is a function of smaller family sizes. The generation born in the 70s was born when average family sizes were over 2.5 kids, so 2-3 was normal, and plenty of families of 4-5 existed. Family sizes for middle class families (the ones that buy this stuff) are probably under 1.5 right now... If most of your customers won't have a second kid, why would they pay more for quality, it's not getting passed down.
America just isn't child friendly anymore... and we have fewer kids in each family... can't put 3 kids in a normal sized sedan, need either a giant sedan, SUV, or minivan with a third kid, and kids under 13 aren't supposed to ride up front... WTF? The sedan was the quintessential family car... now a mom running small carpool with 4 kids in her car needs a minivan because you can't put one up front and 3 in the back, something that was routine for us growing up as kids.
Alex