Sun Banks On Open Source For Its Survival

CWmike writes "In moving to cut its current workforce by between 15% and 18% today, Sun is trying to stay ahead of a falling knife. And today's announcement made it clear that Sun officials are banking on the company's open-source strategy to help it pull through. A cut of up to 6,000 employees at Sun will hurt, but CEO Jonathan Schwartz contends users will be more inclined to try open-source products such as MySQL, OpenSolaris and Sun's GlassFish application server during a time of economic stress." Reader Barence also pointed out that Sun will begin to auction "branding space" in OpenOffice.

Comments

No f**ing way.

[Jane Q. Public]

If they want to stay afloat, they want the support of businesses. And from the position of a business owner, there is no way -- I mean NO WAY -- that I will accept advertising on my business documents. If somebody tried this STUPID move I would not only stop using their free product, I would refuse to use their commercial version. The idea is ASININE.

Schwartz needs to stop believing in the Mel Brooks idea of "the Schwartz be with you". This is not a Mel Brooks movie.

Sun needs market share. And they will never get it if this is the way they want to roll.

Re:No f**ing way.

[Firehed]

On or alongside? Obviously nobody would go for any free service that inserts ads INTO their business documents, but I think most people aren't especially bothered by the idea of having automated advertisements sitting next to what they're doing. It's never once bothered me in Gmail, and I honestly don't even know if they're present in GDocs. Neither is Sun's product of course, but Google seems to be doing quite well by, at it's core, providing free products to people.

Something tells me that I'd find it significantly more distracting in OpenOffice, but that's probably more due to its interface being more than cluttered enough already. I'm sure part of it is that we're used to seeing ads in a browser window but nowhere else; I think the bigger issue is that giant stupid flashing banners that some people try using to monetize their freeware is hugely distracting to the point where it makes the product harder to use. OO is a respectable piece of competition for MSOffice for 99% of users, but after having been spoiled by the interface in Apple's $80 iWork08 suite, OO is never something I'd pay for given its paid competition. If they could revamp it with a clean interface and wanted to put a narrow strip of text ads at the top for unpaid users, I suppose that's an option.

It's a bad position to be in - right now, OpenOffice is just burning money, it's not easily monetized through advertising (probably ineffective, lower acceptance, too small of an audience), and it probably wouldn't stand a chance of competing as paid software. Even if it was $10 at Best Buy and still free for download (identical versions, you're paying for the CD and distribution basically), people are so tuned into "Microsoft(R) Office[TM]" as their office suite that it would just get ignored in stores.

MySQL at least seems to have a business model behind it, and one that's at least not losing money even if it's not immensely profitable (I have no idea what the numbers look like, but it can't be bringing in a ton or else they wouldn't be having these issues).

Re:No f**ing way.

[NoobixCube]

Certainly not a smart move with Novell doing their repackage with Go-oo, and IBM basing Lotus off an earlier version. I can just see the users flocking in droves to either of those two suites now. This is Novell's chance to basically steal OpenOffice.org right out of Sun's hands. I'm not sure if Novell would handle it well, but they can hardly do worse than Sun, from what I've heard about their management of OO.o.

Re:No f**ing way.

[Zaiff Urgulbunger]

I don't _think_ they mean that; it wouldn't really work anyway as someone would fork the project. I _think_ they meant assisting companies that was to brand the office product, so if say Dell wanted to pre-load an office suite, they could install a Dell branded Star-Office or OOo.

I could be wrong of course! But what you are suggesting is sooooo off-the-scale-dumb that really can't see that being what they meant!

Re:No f**ing way.

[pallmall1]

...but they can hardly do worse than Sun, from what I've heard about their management of OO.o.

Sun's management of both OpenOffice and Java is lousy. They don't listen to their users -- the Java bug-tracking and voting system is bogus, and OpenOffice is "primitive".

Read the threads linked to above to get an idea of Sun's utter cluelessness.

daft

[superskippy]

Much as I like open source, giving stuff away is really not what a business that need some cash needs right now.

Long term prospects are not good for Sun

[Anonymous Coward]

Suns long term (5-10 year) prospects just don't look good. Their core of products are all up against strong competition. The Sparc architecture is not significantly better than x86-64 to justify the additional cost and "non-standard" architecture to buyers, Solaris has some nice features but is up against both Linux & itself on x86-64 & IA32, where Linux continues to eat into the market share of traditional UNIX systems, and their x86-64 servers are commodity boxes which you can (& do) buy from someone else. Oh and of course Java and OpenOffice are established products that they have no way to capitalise on, essentially making them money-sinks on the balance sheet.

Sun has to find a way to create a sustainable revenue stream, and it doesn't have much to work with.

Re:Long term prospects are not good for Sun

[superskippy]

No, that's IBM.

I remember Sun adverts during the dot-com boom days that mocked IBM for having a huge range of stuff, where as Sun sold only one simple stack of stuff- theirs.

Re:Strategy

[m50d]

Opensolaris is substantially more stable than Linux, along with having some unique features of its own. But more than anything it provides a platform that is all Sun's, complete with backwards compatibility going back over ten years even in the drivers (compare with linux where I struggle to compile modules from six months ago against new releases). You're right that hardware support is currently lacking, but there's still time for that to come - and architecturally Opensolaris has the potential to be a much better OS than Linux. It is not at all redundant.

More OpenOffice please

[IGnatius T Foobar]

I don't know what portion of the OpenOffice developers work for Sun, but I'll bet it's a lot. And that's got to change. This is a worthwhile project -- without it, the Linux desktop basically ceases to exist (sorry KOffice fans, it's a great project, but it isn't even close to OpenOffice in terms of being usable as a true MS Office replacement).

Red Hat? Novell? CANONICAL?? You've got to saturate this project with developers. Without it, desktop Linux is dead in the water. And yes, desktop Linux is real, today, despite what detractors say. Take that away and Linux slowly sinks in other areas too.

And I agree with whoever suggested that they need to get the product out in front of more Joe Sixpak types. Press a bunch of CD's and hand them out like candy. It worked for AOL back in the day. We've got to get to a point where everyone's got "one of those OpenOffice CD's" lying around, so when they need to get a document together in the middle of the night and they don't have the time, inclination, or source media to get an MS Office install together, the little light bulb comes on over their head, they toss in the OpenOffice CD, and we have one more user.

And of course the preload market needs to be saturated with OpenOffice. Every new PC needs to have a copy of OpenOffice preloaded. As the price of computers continues to come down, this could be the key to keeping that price point down. I'm sure Microsoft is really going to turn the screws on this one, but if a few PC manufacturers are bold enough to do it, this could be the pivotal moment for that.

For 90% of the users out there, OpenOffice is MS Office's equal. It's time to really push push push to get it out in front of them.