Google Chrome OEM Strategy To Take On IE

ruphus13 writes "In an effort to take on IE and make strong headway in its share of the browser market, Google is taking a page out of Microsoft's playbook and working on deals with PC OEMs to include Chrome in their devices. From the article: '[Google] is likely to pursue deals with major original equipment manufacturers (OEMs) to put Chrome on their computers and devices. ... If Mozilla could get aggressive about this too, we could see Internet Explorer facing more serious competition than ever. ... Google, much more so than Mozilla, has enough global brand recognition, money, and savvy to make a big deal of this. ... Microsoft wooed Dell, Compaq, HP, Gateway, Acer and many other companies into making its browser the default choice on Windows desktops. Chrome currently has just under one percent market share, according to NetApplications. That number could rise significantly through this effort. Mozilla doesn't have the kind of money required to get the significant deals in this space, but Google definitely does.'"

Comments

Re:Television Ads

[RyoShin]

"Get the Facts: The W3C is the organization that defines how the world wide web is supposed to work and every web browser maker tries to remain adherent to standards so that the internet runs smoothely... that is everyone except Microsoft with its billion-dollar-budget of programmers that somehow can't get it right."

That uses a lot of large words, and has far too many words, in any case, for the American public. You need something more along the lines of:

"Microsoft's Internet Explorer makes the internet cry! Google's Chrome brings it cookies!"

Or perhaps it should be a car analogy...

Re:Television Ads

[sexconker]

The W3C wasn't exactly voted into power by the people.

The IEEE now isn't much more than a bunch of highfalutin assholes who'll never get 802.11n, IPv6, or anything else useful otu the door.

ICANN is filled with profiteers sponging off of domain squatters.

"We are W3C/ICANN/IEEE and we define the standards." is just as appropriate as "We are Microsoft and we define the standards.".

They're all out there for their own gain.
Standards are a good idea, but until standards bodies produce and distribute reference browsers, routers, and ...registrars(?), along with (free!) certification programs, their "standards" are suggestions and goals, not actual standards.

Re:Will it really matter ?

[Trillan]

Years later, Firefox still isn't really ready for prime time either. At this point, I think Google's got a good shot at getting there first.

For the record, this isn't to say I think IE is any good. It's horrible, and easily the worst of the crowd. But Firefox is far from a perfect browser, and some days barely hits "passable."

Re:Will it really matter ?

[Skreems]

What planet are you living on?

Apparently not the same one as you, since Firefox hasn't crashed on me in about 2 years. Neither has IE, for that matter, although it doesn't get used nearly as much.