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Microsoft Moves To Quash Case, End E-mail Revelations
CWmike writes "Microsoft asked a federal judge yesterday to end the class-action lawsuit that has been the source of a treasure trove of embarrassing insider e-mails covering everything from managers badmouthing Intel to others on who worried how Vista would be compared to Apple's Mac OS X in 2005. In seeking to end the case, Microsoft argues the plaintiffs have not demonstrated that the lowest-priced version of Windows Vista was not the 'real' Vista, or showed that users paid more for PCs prior to the new operating system's launch because of the Vista Capable campaign."
From the perspective of a supplier of goods/services, prices should be set at the customer's willingness to pay. This is independent of what it costs you to actually produce the good/service, unless of course cost > price. If for a minor amount more development effort you can have a strip-down version that attracts customers with a lower willingness to pay that you would not have otherwise had (without cannibalizing premium revenue), it absolutely makes sense to do so.