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Google to Track TV Viewers More Closely
GalacticNoob writes "According to this post, Google is about to launch a TV advertising program that will let advertisers target audiences based on demographics including their household income. A satellite TV company called Echostar is working with credit-reporting company Equifax to cross-reference shows watched with income and buying habits (based on using Equifax's data)."
there's nothing I can do about Echostar tracking that data
Yes there is. Don't plug your DVR into the phone line (or internet.) The dish is receive only. Dish and DirecTV will both say that you NEED a land line, and the installers take a hit if there is not one connected when the box is activated, but it is not needed to have the DVR work.
I installed DirecTV for 16 months. They just want your viewing data and impulse Pay-per-view hits.
-- I have a private email server in my basement.
Dish Network is the consumer branding. All the Dish techs up here have echostar.com email addresses. I don't need to read the wiki, I've worked for both Disk and DirecTV.
-- I have a private email server in my basement.
Dish Network and EchoStar Corp. may be two legal entities, but they're one system. EchoStar builds the settop boxes, DVRs, and satellites. Dish Network rents the rights to use those satellites, puts programming on them, then sells EchoStar's hardware to consumers.
Nobody else but Dish uses EchoStar's products, and Dish uses only EchoStar products. They may have divorced but they're still close friends.
EchoStar was rumored to be deveoloping a non-Dish broadcast DVR product, but their recent losses in court to TiVo over patent violations threaten that product.
Yep...it already does. Mostly by a company called Acxiom . They actually work very closely with Equifax and Transmeta...they have data on pretty much 99% of the people in the US, and are working hard to do the same around the world. Back when I worked there...a long time ago, we were working to come up with a unique identifier for every person in the US to track them for life. This helps to clean up other companies' databases, etc.
In recent years, since the Feds are still somewhat prohibited from gathering lots of data on people, they contacted and used Acxiom to do it for them.
They gather data from all sources...warranty cards, drivers license...USPO change of address data...etc. I'll bet no one ever would have guessed Big Brother was going to be located in Conway and Little Rock, AR, eh?
Light travels faster than sound. This is why some people appear bright until you hear them speak.........