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HP Seeks to Block Competitor From Revealing Its Pricing

Posted by timothy on from the whaddya-mean-the-price-tag's-showing? dept.

Matt Asay writes "On October 13, 2008, Hewlett-Packard sent a complaint to an open-source competitor, GroundWork, asking GroundWork to stop revealing HP's 'confidential' pricing. CNET has posted the letter, which indicates that HP doesn't want its pricing revealed, but which doesn't question the veracity of the pricing (which, not surprisingly, is 82 percent higher than the open-source vendor's). Does HP think its pricing is really a secret? It's publicly available at GSA Advantage. Guess what? HP software costs a lot of money, but presumably feels that it can justify the high prices. Why try to hide the pricing information?"

1 of 144 comments (clear)

  1. Pricing is marketing by Sobrique · · Score: 5, Interesting
    This one is easy. They keep their pricing quiet, because they use it as sales and marketing manipulations - give them a list price that's insanely high, after you've vaguely got them interested, but then negotiate a discount of some huge percentage.

    This is a long standing scam, where there person 'handling' the deal gets credit for saving oodles of money on the list price, and the salesman has negotiating room to figure out just where he's padding his commission. The list prices are therefore completely unrealistic, and they don't want them published because that might stop people talking to them in the first place.

    I can tell you for certain that we (as in, large financial sector company) get 50-75% _discount_ terms with quite a lot of our vendors of IT hardware. I don't know what the rate is with HP hardware (we do use it) but I know it's a substantial reduction on 'list' price.