Greenpeace Slams Apple For Environmental Record

nandemoari writes "According to a recent advertisement airing on American TV, Apple's new Macbooks (well-received by most technology critics) are 'the world's greenest family of notebooks.' It seems an indication that the Cupertino-based company is increasingly aware of a consumer base that demands green electronics. However, Greenpeace is less than enthused with Apple's overall green performance. In their report (PDF), the environmentalists argue that Apple 'needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management.'" Ars Technica points out that Greenpeace's research isn't quite up-to-snuff, and it's also worth noting that Greenpeace admitted to targeting Apple for the publicity in the past.

Comments

Re:Trickle down is beneficial

[theaveng]

Right on. I'm anenvironmentalist, but I think a lot of my "colleagues" like greenpeace are frakking idiots. Apple is what? 5% of the PC market? Probably less. Even if Apple decided to quit making PCs, there improvement to the environment would be negligible.

Greenpeace should target Microsoft and Microsoft-compatible Windows PCs. That's where they will make the maximum amount of change to improve conditions. Target the big guys and leave the small frys alone.