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Ninth Anniversary of Amazon 1-Click Injunction

theodp writes "Nine years ago Monday, Amazon kicked off the Holiday Season by slapping Barnes and Noble with a court injunction barring BN from using a checkout feature that Amazon said represented illegal copying of its patented 1-Click technology. 'We're pleased that Judge Pechman recognized the innovation underlying our 1-Click feature,' said Jeff Bezos in a press release. But an Appellate Court wasn't quite as impressed with Amazon's innovation. Nor were USPTO Examiners who were asked to take another look at the merits of Amazon's 1-Click patent claims. Still, 1-Click lives on, although Amazon's lawyers are currently fighting two separate rejections by USPTO Examiners, burying USPTO Examiners in paper, and employing canceling-and-refiling tactics that some may find reminiscent of Eddie Haskell's chess end-game strategy. So much for Amazon-led patent reform."

68 comments

  1. Customer Backlash? by FrozenFOXX · · Score: 4, Insightful

    You know, it's a bit of a shame this ever happened. Normally I'm a fan of Amazon but this kinda tactic has made me consider other places to buy from first ever since it happened.

    I can't imagine I'm the only one who reconsidered Amazon purchases because of things like this.

    --
    "Just a fox, a whisper."
    1. Re:Customer Backlash? by LingNoi · · Score: 0, Flamebait

      I'm in the same boat. I never buy from Amazon anymore and I hope people like Jeff Bezos die in a fire.

    2. Re:Customer Backlash? by morgan_greywolf · · Score: 4, Insightful

      Yes, I did reconsider Amazon purchases as this went down. But at the end of the day I shop with Amazon for the same reason I shop with WalMart -- I might have philosophical disagreements with the company, but at the end of the day they provide a damned convenient, cheap and effective way of buying what I need/want.

      It's the same way I feel about FOSS vs. proprietary software -- I didn't make Linux my primary OS until it met most of my needs. I still use proprietary video drivers because they work best. I run Windows in a virtual machine on the same box because for a few (and increasingly fewer) things there is no practical complete replacement for Corel Draw or Photoshop -- well, you get the idea.

      At the end of the day I need to get stuff done. If Amazon does what I need, I set aside my philosophical differences and plunk down my money. Call me a hypocrite.

    3. Re:Customer Backlash? by Anonymous Coward · · Score: 3, Insightful

      You're a hypocrite. Well, maybe. But you asked me to do it.

      Your argument fails because while Walmart may be more convenient than another store, Amazon is no easier than B&N or any number of internet shopping sites. Finding an alternative store is trivial on the internet.

    4. Re:Customer Backlash? by morgan_greywolf · · Score: 4, Funny

      Does B&N give me the option to buy with 1-click? No! See? Amazon is more convenient! :-P

    5. Re:Customer Backlash? by rodrigoandrade · · Score: 2, Insightful

      > I can't imagine I'm the only one who reconsidered Amazon purchases because of things like this.

      Yes you are. Bezos could be using Amazon's profits to fund Al Qaeda operations for all I care. If the product I want is cheaper than a competitor's, I'll buy from Amazon.

    6. Re:Customer Backlash? by unhooked · · Score: 1

      >I can't imagine I'm the only one who reconsidered Amazon purchases because of things like this.

      Nope, it's been 9 years since I bought anything on Amazon. Can't say I miss it much either.

    7. Re:Customer Backlash? by Dishevel · · Score: 0, Flamebait

      Maybe you could take the advise of your own sig...

      --
      Why is it so hard to only have politicians for a few years, then have them go away?
    8. Re:Customer Backlash? by morgan_greywolf · · Score: 1

      Oh, come on now. That was obviously a joke. I've had an Amazon account for years now and I buy much more from there than just books.

    9. Re:Customer Backlash? by westlake · · Score: 1
      I can't imagine I'm the only one who reconsidered Amazon purchases because of things like this.

      I can. This is Slashdot, remember, "News for nerds." Stuff that no one else gives a damn about.

    10. Re:Customer Backlash? by CaptSaltyJack · · Score: 1

      I pay for Amazon Prime, so I get free 2-day shipping on everything on the store (that Amazon stocks, of course). And in many cases, I'll get my stuff in just one day depending on where it ships from. This, plus the fact that the prices are pretty damn competitive, makes it my preferred online store. I can't see myself ever boycotting Amazon.

    11. Re:Customer Backlash? by deathy_epl+ccs · · Score: 1

      Yeah, Amazon made it to my list of businesses that I won't do business with too. The list is short, I admit, but regardless of whether or not my boycott will have an impact, I at least know that my money doesn't support them.

    12. Re:Customer Backlash? by Anonymous Coward · · Score: 0

      I did all my xmas shopping yesterday, all on Amazon. And it *is* the most convenient shopping site on the internet. Where else can I buy a book, a CD, a DVD, a video game, some exercise equipment, some dinnerware, a Sonic the Hedgehog action figure, etc, etc ... all with, and this is the key, free shipping (if your total is more than $25 - and believe me my total was much much more than $25). Plus it's cheaper than any local store and many other internet stores.

      The only thing I didn't buy from Amazon was something I bought from...wait for it.. the evil Wal-Mart. Because it was a very large heavy item and Amazon (actually Target, sold through Amazon) wanted to charge shipping. If you order something large and heavy from Wal-Mart you can have it shipped to your local W-M store for free.

      Anyway, my point is, I wholeheartedly recommend buying stuff from evil corporations.

    13. Re:Customer Backlash? by Anonymous Coward · · Score: 0

      Some people value convenience and lower prices more highly than boycotting nasty IP policies.

    14. Re:Customer Backlash? by Falconhell · · Score: 1

      Thats the good old "money before principles" that made the US as popular as it is worldwide today.

    15. Re:Customer Backlash? by symbolic · · Score: 2, Informative

      I haven't given Amazon a dime. And convenient or not, it's going to stay that way. I'm not going to feed the trolls that are mocking and destroying true innovation.

  2. Tim O'Reilly: useful idiot by Anonymous Coward · · Score: 3, Interesting

    Amazon was dishonest in their "patent reform", but what about Tim O'Reilly? Why doesn't anyone mention his role in this mess?

    1. Re:Tim O'Reilly: useful idiot by Anonymous Coward · · Score: 4, Insightful

      AC was pretty uninformative in his post about Tim O'Reilly's role in this mess. Why not elaborate, or at least provide a link?

      What about Obama's role in this mess? Did he vote to deny Amazon's 1-click patent? I think not! Look at what he has done to us, and now he's going to be our president! ;)

      But seriously. From a quick search on Google, it looks like Tim O'Reilly initially protested 1-click shopping, but then something changed and he joined with Jeff Bezos to reform patents. At the same time he, perhaps, dropped his stance against 1-click shopping. But if you know something more, or have a good link with an explanation it would be way more informative than simply mentioning a name in passing. Please?

      (I gave up moderating this thread to ask for this, figuring that modding your comment down would do no good for anyone, so please show me the info.)

    2. Re:Tim O'Reilly: useful idiot by Kalriath · · Score: 1

      O'reilly also sued a small group in Cork (Ireland) because they called a small conference something with "Web 2.0" in it, which O'reilly has a service mark on. O'reilly can go to hell too.

      --
      For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
  3. They should have copywrighted the 2 click purchase by CrazyJim1 · · Score: 5, Funny

    And the 3 click... 4... 5... to 100 clicks!
    Just imagine how difficult it'd be for your competitors if their customers had to click 101 times to buy anything.

  4. How much money is at stake? by Samschnooks · · Score: 2, Insightful

    All this litigation must be costing Amazon a fortune! Are they expecting to sue B&N and others to recover their costs and maybe make money if they actually prevail?!?

    1. Re:How much money is at stake? by fractalVisionz · · Score: 1

      The point now is not to sue, but to hold on so others cannot sue Amazon. I believe Amazon will be true to the patent reform they spoke about earlier, but until then, are making the better business decision for their shareholders. It may be a lot of money to defend a patent, but it is much more to have to pay litigation costs when being sued.

      Has anyone heard of any other patents that Amazon has used against other companies? What about the latest patents they hold, have they been used recently, or are they just used to protect their business and shareholders?

  5. how can it hold up as patent anyway? by Anonymous Coward · · Score: 1

    I thought methods couldnt be patented, and clearly this is a method. all underlying technologies are standard stuff...
    do I miss the point?

    1. Re:how can it hold up as patent anyway? by calmofthestorm · · Score: 1

      I'm fairly sure a method can be patented. For example, you can patent a chemical process, which is arguably a method.

      This would probably fall under the "trivial works" category of unsuitable.

      I am a an extremely tired CS college student so don't take this as legal advice.

      --
      93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
    2. Re:how can it hold up as patent anyway? by Amazing+Quantum+Man · · Score: 1

      Business method patents were legal until last month. Bilski pretty much drove the nail in the coffin.

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
  6. Fucktardary by LingNoi · · Score: 2, Funny

    'We're pleased that Judge Pechman recognized the innovation underlying our 1-Click feature,' said Jeff Bezos

    This should be on The Onion, it's so ridiculous.

    1. Re:Fucktardary by sakdoctor · · Score: 1

      I shop at Barnes and Noble because they have 2-Clicks and an aloe strip.

  7. Re:They should have copywrighted the 2 click purch by OpenYourEyes · · Score: 3, Interesting
    While a funny (and significant) comment, I wanted to just point out two things:
    • it is copyright not copywrite or wright.
    • it is patent not copyright. A lot of people get these concepts confused, but understanding the differences (including what they can be applied to, and for what term) is important in US law.
  8. Not that they really notice, but, by chinaguy · · Score: 0

    This is why I don't use Amazon.

  9. Patently ridiculous by biscuitlover · · Score: 1

    Sorry, but the whole one-click patent is just stupid. Making out that a single click of the mouse is some kind of revolutionary UI paradigm is so completely far-fetched that I'm amazed the thing was even considered by the courts in the first place.

    This is a triumph of litigation, not innovation.

    1. Re:Patently ridiculous by calmofthestorm · · Score: 1

      Playing devil's advocate; have any of you actually read the patent? It's still absurd, but it is more than a single phrase/title.

      --
      93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
  10. What happened to the books? by Anonymous Coward · · Score: 0

    I was an amazon fan too. But where did all the books go?
    On the .co.uk homepage right now I can't see a single book. They have knitwear, overpriced cables and other tacky junk.
    Dispatched and sold by Dogdy-Geezaz Ltd. Feedback Rating 96% WTF is this, an ebay clone?

    I think I'll get my books from Borders from now on.

    1. Re:What happened to the books? by Anonymous Coward · · Score: 0

      Try logging out. I see a whole section of "books at £5" on the homepage. Amazon has a sneaky feature where they customize the homepage based on what you've been searching for and what you've been browsing.

    2. Re:What happened to the books? by Tanktalus · · Score: 1

      And before you get the bright idea that automatic reconfiguration of websites based on past behaviour would be a good idea, check whether Amazon has a patent on it. I bet they do.

  11. Re:They should have copywrighted the 2 click purch by nacturation · · Score: 2, Funny

    I've already patented the 1-hover purchase as well as the one-keystroke accessibility purchase. What other non-click methods can you think of?

    --
    Want to improve your Karma? Instead of "Post Anonymously", try the "Post Humously" option.
  12. Woo hoo! by GMonkeyLouie · · Score: 1

    Boy am I glad we have a legal system that's easily manipulated! It would be such a shame if someone had the authority to recognize underhanded tactics that circumvented the system's ability to mete out justice by burying it in tedium and procedure.

    Actually, I guess that would be pretty authoritarian if someone could just say, "Amazon, we're ruling on this and we're ruling on it now, and to hell with all your rigamarole", but wouldn't it be refreshing, in a way!

    1. Re:Woo hoo! by u38cg · · Score: 1

      A bit like SCO, it just makes it all the more satisfying when they do finally get that bitchslap they so richly deserve.

      --
      [FUCK BETA]
  13. But the one click was all she copywrote by GMonkeyLouie · · Score: 4, Insightful

    I don't know how you could patent a kind of interface, though. Isn't that like patenting a particular way of arranging your furniture? It's definitely not an invention, it's a way of presenting an existing invention, no?

    I think that should be copyright territory, like, "Whatever you do, you can't call your system a '1-click' system", instead of what they are saying which is, "You can't use an interface that resembles our '1-click' system or functions in a similar way".

    Does that make sense?

    1. Re:But the one click was all she copywrote by OpenYourEyes · · Score: 1

      Yes and no.

      First of all, you're not talking a copyright there either. You're talking about a trademark. Again - the differences in both term, scope, use, and who runs it are important.

      Second - I'm not going to wade into the software patent issue. There are lots of articles, some of them very recent and up-to-date, discussing the current state of software patents. But consider this - all patents are ways of doing something with an existing invention. The question is if that "something" is significant. The lightbulb was just an application of glass, carbon, and electricity - all existing technologies at the time. 1-click was just an application of web cookies.

  14. This has never made sense to me : by ShooterNeo · · Score: 3, Insightful

    Why doesn't the patent office just charge fees sufficient to fund enough examiners to get anything done in a month? Meaning, they should be allowed to charge whatever fees they need in order to, BY LAW, respond to anything filed in their office within 30 days. So if you send them 10,000 pages of documents, you have to pay $5 a page or whatever it costs them to employ an educated person to read and respond to said documents.

    1. Re:This has never made sense to me : by db32 · · Score: 2, Interesting

      Because then the guy in the garage that comes up with the next supergadget goes broke trying to patent it and some megacorp patent troll comes along and claims its theirs anyways. I think the alternative would actually be a maximum page kinda thing. "Look, you either write it concisely, or you go to hell, your choice."

      A bit of a side issue but I actually wrote a paper for one of my english classes for college that addressed this problem. They teach that you should write clearly and consisely and then immediately following that say "and it must be a minimum of X00 words or Y pages". So even if you can get your point across clearly in 200 words you are stuck writing a 500 word essay. The paper I wrote was the first paper of the class, a little intro thing and background in writing. 500 word minimum. I titled the paper "Off by One" and wrote on the subject of the insane rules of grammar, format, punctuation, etc we are held to for writing while being told to write clearly and consisely and that the greatest writers like Shakespeare and friends all broke all the damned rules and made words up. It was exactly 499 words.

      --
      The only change I can believe in is what I find in my couch cushions.
    2. Re:This has never made sense to me : by BlueStrat · · Score: 1

      A bit of a side issue but I actually wrote a paper for one of my english classes for college that addressed this problem. They teach that you should write clearly and consisely and then immediately following that say "and it must be a minimum of X00 words or Y pages". So even if you can get your point across clearly in 200 words you are stuck writing a 500 word essay. The paper I wrote was the first paper of the class, a little intro thing and background in writing. 500 word minimum. I titled the paper "Off by One" and wrote on the subject of the insane rules of grammar, format, punctuation, etc we are held to for writing while being told to write clearly and consisely and that the greatest writers like Shakespeare and friends all broke all the damned rules and made words up. It was exactly 499 words.

      Ah.

      A D- 'insufficient length' on the essay then, I take it? :P

      Seriously though, many teachers I've had the misfortune of having classes under wouldn't have gotten it, and would've rendered precisely such a grade, or even an 'F'. If you came out better, hurrah and bravo on your luck in the teacher-lottery.

      This is not to say there aren't many great teachers who truly care about teaching, are brilliant, and leave one the better their entire lives for having had the benefit of their instruction. Unfortunately, these types of teachers seem to be ever-more rare as time goes on.

      More on-topic, the federal government should be more fully-funding the USPTO so they may employ sufficient manpower and infrastructure. It seems very counter-intuitive even for the government to, on the one hand, be encouraging the move away from a more manufacturing-based economy to one based more on so-called "intellectual property", without providing sufficient infrastructure (a well-funded USPTO) to handle the load. It's curious that of all the bloated, over-funded, pork-barrel agencies and useless bureaucracies, that the USPTO is treated funding-wise as the US governments' red-headed stepchild regardless of which party is in power.

      Cheers!

      Strat

      --
      Progressivism (aka US 'Liberalism'): Ideas so good they need a police/surveillance-state to enforce.
    3. Re:This has never made sense to me : by db32 · · Score: 1

      I'm honestly not sure if she ever checked and got the joke. I am pretty sure I got full points for the essay. This was a little surprising because while she wasn't really a bad teacher, she was pretty anal about those kinds of details. (She taught me absolute hatred and loathing for APA style).

      I am guessing that the USPTO is that way because it isn't a glamerous parking ground for inept political allies. Also, it isn't very counter intuitive if you really pause to think. Political types are most often law students in some variant... Most are some kind of lawyer breed. Now...pause and think about who really profits from a broken USPTO. You see multi million/billion dollar lawsuits being flung around amongst the actual producers and patent trolls. The real winners in all of this are the lawyers. Regardless of which side they are on they get paid. A broken USPTO is taking care of their own.

      --
      The only change I can believe in is what I find in my couch cushions.
    4. Re:This has never made sense to me : by Alsee · · Score: 1

      Why doesn't the patent office just charge fees sufficient to fund enough examiners to get anything done in a month?

      Patent fees already well exceed the examiners-and-other-expenses budget.

      The US government siphons off patent office revenues to fund other projects.
      There is no need to raise patent fees, you could actually lower the fees and hire more examiners. You just have to actually keep the fee money in the patent office and actually spend it on processing patents. But then you'd have to actually collect taxes to pay for the other things the government spends money on...

      and collecting taxes to pay for stuff is bad.... mmm'kay?

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  15. Bilski by Amazing+Quantum+Man · · Score: 2, Informative

    Doesn't the Bilski decision make Amazon's chances on appeal/re-exam pretty much dead?

    --
    Fascism starts when the efficiency of the government becomes more important than the rights of the people.
    1. Re:Bilski by brianosaurus · · Score: 4, Informative

      That's more or less the point. Amazon's lawyers are using sleazeball tactics to stall the verdict at this point. As long as they keep shoving new briefs at the court, the examination will never end. I don't understand why they keep fighting it.

      Perhaps its so deeply rooted in the Amazon legal department that they just don't want to give up. I'm sure being a total pain-in-the-ass is a full time job for at least a couple of lawyers, so if they give up the fight, they are out of a job. The licensing fees Amazon receives on this (Apple licenses 1-click for their online store, and I assume there must be other suckers) must be more than its costing them to drag out the inevitable, or else this makes no business sense either.

      As for Bezos, it makes him look like a fool. On the one hand he's fighting for patent reform, while in the other he holds one of the most absurd patents ever granted. If he'd give up on this one, perhaps people would take his call for reform a bit more seriously. Was this the first patent he ever received? Maybe he has a sentimental attachment to it, like a woobie. Grow up, stick a copy in a scrapbook and let it go, Jeff.

      --
      blog
    2. Re:Bilski by Anonymous Coward · · Score: 0

      As long as they keep shoving new briefs at the court, the examination will never end.

       
      What court? A court that examines patents? Now there's an idea.

    3. Re:Bilski by brianosaurus · · Score: 1

      Yeah, yeah. I got that wrong. They're flooding the patent office with BS paperwork, rather than a court. The sentiment is still the same; its sleazeball tactics designed to overwhelm an already overwhelmed system to delay the eventual unfavorable decision.

      --
      blog
  16. It isn't quite as simple as that by Kupfernigk · · Score: 4, Interesting
    The 1-click patent is more complex than some people seem to appreciate; it is not just "buying something with one click of the mouse". And it raises an interesting point about business methods.

    Checkout in shops has always been subject to innovation. Remember the overhead pneumatic tube system to avoid having lots of cash registers and to protect against thieves? Supermarket tills have been constantly improved with innovations like conveyor belts and laser barcode readers. All of these things are patentable. Now consider the back office. Business methods are not patentable, but you don't let the competition into the back office to see how well you have integrated all your systems.

    Amazon's problem is that their ingenious checkout system is in software so it cannot be patented, but also it is seen by the user so it cannot be a secret clever backoffice system. They fall between two stalls. This will inevitably discourage people from developing innovative POS systems in software, because it is far cheaper to reinvent something already known.

    Solution? Yes, I have a solution. Reasonably, if a large department store introduced a pneumatic system, their competitors could follow them in around a 1-2 year timescale. What's more, they were free to visit the first one installed and look at its advantages and disadvantages. So why not allow software patents and business method patents but give them only a 2 year life from filing and a 1 year life from first commercialisation, whichever results in the earliest expiry? A year of leadership is a long time in retail.

    In fact, short terms for different classes of IP seems reasonable nowadays, when books are usually remaindered in a year or so and and popular music rarely lasts more than a few months. As a first shot, how about:

    • No time at all for algorithms
    • 1 year for business methods and software patents
    • 5 years for books and recordings
    • 10 years for medicines
    • 20 years for heavy industry and advanced technology

    At present, musicians get a ridiculously long copyright period even when they are just making derivative works, and this probably does more than anything else tobring the system into disrepute.

    --
    From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
    1. Re:It isn't quite as simple as that by Waffle+Iron · · Score: 1

      This will inevitably discourage people from developing innovative POS systems in software, because it is far cheaper to reinvent something already known.

      Give me a break. Developers will *always* innovate in every field, if for no other reason than most engineers have a strong case of "Not Invented Here" syndrome. If somebody thinks that he has a better idea, he's going to code it.

    2. Re:It isn't quite as simple as that by Anonymous Coward · · Score: 0

      Trouble with a one year patent is that it takes longer than a year to get most patents through the door.

    3. Re:It isn't quite as simple as that by Anonymous Coward · · Score: 0

      This will inevitably discourage people from developing innovative POS systems in software

      ... says who?

    4. Re: It isn't quite as simple as that by gidds · · Score: 1
      Your plan looks a lot more sane than some current copyright schemes, but it may need more work.

      Take, for example, the Lord of the Rings movies. They involved two years of pre-production, a year of principal photography, and then three years of post-production and pickups. If copyright only applies once the finished work is registered, that leaves nearly six years for material to be stolen and used freely. On the other hand, if it applies automatically, then that takes six years off the time during which the result may be profitable. You don't suggest a timespan for movies, but even at ten years that's the majority of the time gone; and at five years (as you suggest for recordings), the work would be out of copyright before it was even finished!

      Of course, few movies or albums take anywhere near as long to make, but you can see how short copyright times could promote speed, even at the expense of quality or scope.

      And what about releases of older material? I know bands who have reached into their 'vaults' and released live and studio material recorded decades earlier; under short copyright terms, there would be no incentive to release such recordings at all.

      --

      Ceterum censeo subscriptionem esse delendam.

  17. Bad link by Hemogoblin · · Score: 1

    I just wanted to say that the provided "Eddie Haskell" link is completely unreadable; it looks like some of the spam I get. Couldn't you find anything better?

    1. Re:Bad link by Anonymous Coward · · Score: 0

      I can read it fine. TFA "This particular episode has Eddie suddenly spending the weekend at the Cleavers, causing trouble when he unsuccessfully tries to "psycho out" Wally at a game of chess (which Eddie's father taught him because "it might come in handy in business") and knocks the chessboard over when Wally wins claiming it was an accident and that the game wasn't over at all!"

    2. Re:Bad link by Anonymous Coward · · Score: 2, Informative

      I agree, and the chess game reference was buried in that horrid formatting. As a public service, this AC will save others the trouble of digging through that link and explain the joke here:

      When Eddie Haskell saw that he was about to lose the game of chess, he would upend the board and claim it was an accident. As such, he would claim that the game is not over and they would need to start again. This parallels Amazon's attempts at withdrawing and resubmitting their appeal when they sense that they are losing, thereby restarting the process.

      Ironically, my AC post will also be buried in this thread most likely...

    3. Re:Bad link by halcyon1234 · · Score: 1

      Ironically, my AC post will also be buried in this thread most likely...

      Or Comcast will just send a RST when you hit Submit, forcing you to start your post all over again...

  18. At what point... by geekmux · · Score: 1

    ...do you ask of your legal team, is this really worth it?

    ...do you realize that the image you're portraying can have a negative impact on your business from a customer viewpoint?

    I'm not even going to ask why Amazon feels that the single most overused computer movement (mouse click) is somehow worth millions to them to reduce it to a single click. Obviously, they don't get it.

    1. Re:At what point... by fractalVisionz · · Score: 1

      Obviously, they don't get it.

      Try thinking on their side of things for once...

      1. If someone sues Amazon for that it costs more than millions in litigation + damages.
      2. It's in the the best interest of the shareholders, which all publicly traded companies are responsible for maintaining a good relationship

      Yes, Amazon did ask for a patent reform, but that hasn't happened yet, so they are covering themselves in case the reform falls through.

    2. Re:At what point... by geekmux · · Score: 1

      Obviously, they don't get it.

      Try thinking on their side of things for once...

      1. If someone sues Amazon for that it costs more than millions in litigation + damages.

      My entire point here is this is yet again another example of something that should not be held against a patent. For starters, it takes a hell of a lot more than one mouse click to even find what I want to buy on Amazon, so how realistic is it anyway within the context of online shopping? Every e-merchant has a shopping cart of some kind and also usually has the ability to save your shipping and payment information as a convenience.

      Does a gimmicky marketing "one-click" entice me to lean towards Amazon? Not really.

      Do other aspects of Amazon (price, customer feedback/reviews, etc.) influence my decision, especially in this economy? YES.

      It's in the the best interest of the shareholders, which all publicly traded companies are responsible for maintaining a good relationship

      Properly managing a profitable business and understanding what your customers deem valuable are what I would call recognizing the best interests of shareholders. Don't get me wrong, Amazon does a pretty damn good job of this with all of their other features.

      That being said, pissing away potentially millions in a multi-year battle for patents and patent reform for a feature that offers questionable value and is likely to be eclipsed by the "next big e-thing" is not what I would call a wise choice when looking for battles to fight. Amazon is acting like "All your Shopping Carts Are Belong to Us" when the patent approval dust settles, which couldn't be farther from the truth.

      Yes, Amazon did ask for a patent reform, but that hasn't happened yet, so they are covering themselves in case the reform falls through.

      'Nuff said.

  19. Re:They should have copywrighted the 2 click purch by hplus · · Score: 1

    Don't forget 1-swipe for those fancy new multitouch trackpads.

  20. Perhaps mooted by XSRF and Clickjacking? by currivan · · Score: 1

    I'm not a security expert, but the recent Clickjacking attacks and the older Cross-Site Request Forgery attacks seem to cast doubt on the wisdom of allowing one-click order execution in general. The recommended techniques for avoiding those attacks involve requiring extra deliberate user actions to confirm that the get/post wasn't generated by a browser hack.

    Amazon might do enough testing to be relatively immune, but most smaller sites would probably want to avoid one-click orders to reduce the hacking risk, patent or not.

  21. still waiting for amazon to get hacked! by Anonymous Coward · · Score: 0

    I've never liked the way amazon likes to store the number of every creditcard you've ever used with them.. I've been waiting to read the story about how they've been hacked for years, I'm sure it's day will come...

    By the way I hate one-click, as you never know what you left in your shoppingcart form last time, and I dont wnat doubles no more!!!!

  22. Don't hold your breath by westlake · · Score: 1
    I've been waiting to read the story about how they've been hacked for years, I'm sure it's day will come...

    If you have been waiting for years for Amazon to be hacked --- that tells me something about how well Amazon runs its business. If you don't check the cart before you check-out, that tell me something about you.

  23. Get back to business, Amazon! by Heddahenrik · · Score: 2, Insightful
    Stop fooling around with crap like this! It's simply not worth the problem and just makes the world a worse place. Maybe it creates a few problems for some competitor, but Amazon's real competitor is that people can buy stuff off-line. Other online competitors help Amazon both selling and inventing, exactly like your lawyers don't.

    If you want to use your useless lawyers to something I would suggest suing some banks and fix so that you can deposit my income from you into a non-American bank account.

    Another real problem is that it's expensive to order stuff internationally. Just a button with "Buy this from another country" (So that one can see if it's available from a closer Amazon and maybe possible to pre-order for really cheap shipping) would be great for me and my international customers. I personally often don't care if it takes a month to get some stuff, as long as it's cheap (Like the pirate-flags for $2) and the popular stuff is available from all Amazon shops so just ship from the closest.

    It's also a pain for affiliates when someone reads their review of a book, and then buy it in Japanese from the Amazon in Japan and the affiliate gets nothing unless they register there too (which demands knowledge in Japanese).

    All of this is more important for Amazon to fix than this stupid patent-fight.