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EMA Suggests Point-Of-Sale Game Activation To Fight Piracy
Gamasutra reports on a set of standards (PDF) published by the Entertainment Merchants Association to promote the use of technology that would "disable" games and DVDs until they are activated when purchased. "The effort is codenamed 'Project Lazarus,' and the EMA says it's assembled a consortium of retailers, home video companies and video game publishers to see how easily such 'benefit denial technology' could be implemented, and to evaluate possible cost-benefit analyses. The initiative is similar to security tags used in clothing retail that spill ink on garments if they're forcibly removed, thereby destroying the item. In such a situation, shoplifting is discouraged by implementing a solution that only the retailer can remove at the point of sale."
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93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
Don't you see that they finally got it? It's not one of these bloody DRM schemes - it's only "benefit denial technology".
Totally different, you see?