EMA Suggests Point-Of-Sale Game Activation To Fight Piracy

Gamasutra reports on a set of standards (PDF) published by the Entertainment Merchants Association to promote the use of technology that would "disable" games and DVDs until they are activated when purchased. "The effort is codenamed 'Project Lazarus,' and the EMA says it's assembled a consortium of retailers, home video companies and video game publishers to see how easily such 'benefit denial technology' could be implemented, and to evaluate possible cost-benefit analyses. The initiative is similar to security tags used in clothing retail that spill ink on garments if they're forcibly removed, thereby destroying the item. In such a situation, shoplifting is discouraged by implementing a solution that only the retailer can remove at the point of sale."

Comments

Re:NO DRM! Can you hear us now?

[cliffski]

dude, this is not DRM, this is to stop people shoplifting. You might as well rant and spit about security tags on clothes.
try reading the article before you hit the "OH NOES TEH DRM" button.

Plus who the fuck buys games for $60? The only place I ever see $60 mentioned is by people complaining about not buying them.