Ubisoft Testing PC Prince of Persia Without DRM

Ars Technica reports that the upcoming PC version of Ubisoft's Prince of Persia will not feature any sort of copy protection. (Not including Steam downloads, of course.) After the backlash in recent months over the DRM in games like Spore and GTA IV, Ubisoft is giving gamers the chance to demonstrate that DRM actually increases piracy. One of Ubisoft's community reps had this to say about their decision: "You`re right when you say that when people want to pirate the game they will but DRM is there to make it as difficult as possible for pirates to make copies of our games. A lot of people complain that DRM is what forces people to pirate games but as PoP PC has no DRM we`ll see how truthful people actually are. Not very, I imagine. Console piracy is something else entirely and I`m sure we`ll see more steps in future to try to combat that."

Comments

Re:They already have their answer.

[Lumpy]

Being someone who has spent a LOT of time in meetings like they had about this..

it's not about what they say. It's about not paying for the royalties and licensing for a DRM solution. I'm betting that putting no DRM in it brings the cost of the game development down to 3/4 the price.

That means higher profits per unit sold.

it's ALL about money. dont be fooled by any of their PR talk.