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Publishers Detail Specific In-Game Ad Plans For Future Games
MTV's Multiplayer Blog recaps a recent event held by Massive Inc., a subsidiary of Microsoft, during which game publishers put forth specific ideas on what types of in-game advertising players will and won't be seeing in the near future. The examples varied in how interactive and intrusive they were, from name-brand bottled water power-ups to destructible virtual billboards to taking advantage of sports game locker rooms for product placement. They did claim they would restrain themselves from blatant advertisements that would ruin immersion in fantasy games. Blizzard partnered with Massive to bring ads to Battle.net, but don't expect to see ads in the associated games.
I will not buy any games from any company which sells them...
Unless the game developers would be so kind as to allow you to specify your demographic and preferences so that the ads will appear to be much more palatable.
For example, I'd specify that I'm an inner-city nigger playing it on that computer I stole from the white kid after I muh-dicked his bitch, yo. Dat was totally phat. Anywayz, then the in-game ads would be humorous to see because they would include Kentucky Fried Chicken, FUBU, Oldsmobile, The Miller Brewing Company, and www.watermelon.org.