Publishers Detail Specific In-Game Ad Plans For Future Games

MTV's Multiplayer Blog recaps a recent event held by Massive Inc., a subsidiary of Microsoft, during which game publishers put forth specific ideas on what types of in-game advertising players will and won't be seeing in the near future. The examples varied in how interactive and intrusive they were, from name-brand bottled water power-ups to destructible virtual billboards to taking advantage of sports game locker rooms for product placement. They did claim they would restrain themselves from blatant advertisements that would ruin immersion in fantasy games. Blizzard partnered with Massive to bring ads to Battle.net, but don't expect to see ads in the associated games.

Comments

Re:A reasonable idea

[AuMatar]

Like I said to another poster- name one time that a company has ever lowered prices because they started accepting ads. They either go free and sell ads, or they keep the price exactly where it is. If they already know you will pay x for a game, they have no reason to charge less than x. They'll keep charging the same amount and make that plus the ad money.

And no, I still wouldn't buy it. I wouldn't boycott the company if they were upfront about it, but I would never buy anything with ads in it. I'd rather support products that don't do that bullshit.