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Network Neutrality Defenders Quietly Backing Off?

SteveOHT writes "Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane for its own content, according to documents reviewed by The Wall Street Journal. Google has traditionally been one of the loudest advocates of equal network access for all content providers. The story claims that Microsoft, Yahoo, and Amazon have quietly withdrawn from a coalition of companies and groups backing network neutrality (the coalition is not named), though Amazon's name is reportedly once again listed on the coalition's Web site. Google has already responded, calling the WSJ story "confused" and explaining that they're only talking about edge caching, and remain as committed as ever to network neutrality. The blogosphere is alight with the debate.

18 of 171 comments (clear)

  1. No worries. by satansmurf · · Score: 5, Insightful

    "Evil," says Google CEO Eric Schmidt, "is what Sergey says is evil." We are all fine.

    1. Re:No worries. by Arthur+Grumbine · · Score: 4, Insightful

      That quote references Sergey's role as "the moral compass" for the company. It strikes me that it is way better to have a single individual acting in this role than a committee, or than letting morality be determined by the currents of popular opinion, and here is why I think that:

      If it is granted that no morality will be accepted universally as good, but rather individuals will judge the good and evil of someone else's morality according to their own, then it seems reasonable that we don't expect Google to never be considered evil by anyone. Rather, what seems most important about about a corporation trying to have a morality that is independent of (and governs over) their inherent purely capitalistic (not a bad thing) motives/actions, is that their morality remain consistent.

      Consistency, and the reasonable expectations it produces, seems to be at the core of developing any relationship that requires trust. For example, I (like most people) avoid making friends with people who believe that it is a good thing to steal things of great value from their friends, but I also avoid making friends with people who flip-flop on their "stealing valuables" stance. That's pretty basic, right? What's relevant here, though, is that I would much rather that my friends/acquaintances/etc be consistent about their beliefs, than being a flip-flopper, that way if I can adjust my own expectations and actions accordingly (i.e. lock up the valuables when they're coming over).

      Well, when it comes to businesses, by default I expect them to always be trying to do whatever they can to make the most money. And I have no problem with this - I love the free-market. But, I have an additional attraction to companies that try to restrict their capitalistic tendencies for the sake of the betterment of society and the individuals that compose it, especially the more I agree with their definition of betterment, or "good". However, it seems that one of the better ways for a company to be consistent in its morality would be for that morality to be defined by one person. Although a single person can develop contrary/inconsistent positions within their own morality no matter how hard they're trying to be consistent, this likelihood of inconsistency generally increases all the more, the more individuals you add to the mix.

      It would be absurd of me to expect Google's morality to be identical with mine. There will be plenty of things we disagree about. As long as they're consistent, though, I'll at least feel confident in supporting them when I agree with them, and not, when I don't.

      --
      Now that I think about it, I'm pretty sure everything I just said is completely wrong.
  2. Foes or Advocates? by Anonymous Coward · · Score: 0, Insightful

    From TFS:

    The story claims that Microsoft, Yahoo, and Amazon have quietly withdrawn from a coalition of companies and groups backing network neutrality

    Sounds like NN ADVOCATES are backing out.

    NN dieing, is anyone surprised? There's just too much money to be made by charging twice for the same bandwidth.

  3. google pays by timmarhy · · Score: 3, Insightful

    This is google paying more to provide a faster service, not paying more to provide the same service. there is a difference.

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    1. Re:google pays by Anonymous Coward · · Score: 1, Insightful

      So now Yahoo! and Altavista have a worse service than Google. Different method, same result.

    2. Re:google pays by LingNoi · · Score: 3, Insightful

      Google is placing servers closer to you which is why it's faster. The server is physically closer.

    3. Re:google pays by HungryHobo · · Score: 4, Insightful

      Which is exactly why NN is a good things.
      A flat internet favors startups with a good idea.
      The idea that you can hook up to the net and your packets get the same priority as anyone elses means that you can compete with big name companies. Hell google is an example. A couple of students with some good code did things better than the giants of the time.
      Now imagine the same scenario but where google searches were slowed down because they weren't able to pay for the "fast lane" and you might be hearing the term "yahoo it" or "micro it" instead of "google it"

      But if one groups gets a fast lane, one group with money gets to put their shops on the highstreet, then it pretty much kills the chances of that kind of competition.

  4. NN defenders should hedge their bets by MikeRT · · Score: 3, Insightful

    I keep hearing how we need NN regulations because there is so little competition, but I also don't see much being done by NN advocates to eliminate local and state franchising laws which make it harder for companies to enter cable and broadband markets. If Google were more libertarian than liberal, I would expect them to be proposing a referendum in California to sweep away all of the franchising laws so that there are no local or state limits on who can enter what Internet or TV market.

    Part of the logic behind franchising laws is that they give more revenue to local governments, but so what? Most local governments can do without, and if you really need to help them with funding, then the obvious solution is to give them more latitude to tax their residents.

    1. Re:NN defenders should hedge their bets by mordred99 · · Score: 4, Insightful

      While I agree with the sentiment, have you EVER known of a government take away a tax? I mean there are toll roads which have been in place around here, and they have been paid off, and the next 50 years of maintenance have been paid off, but they will not remove the tolls. Why? That money goes into the coffers of the government. What about when a government proposes a higher sales tax to pay for a stadium or some such? They have paid it off after a few decades, but won't drop the sales tax, as they can do so much with that "revenue" stream.

  5. Re:Don't bother reading WSJ for tech by wild_quinine · · Score: 3, Insightful
    "I'm glad that Slashdot restores the truth with accurate headlines"

    I don't know why such bullshit gets through the slashdot filters, frankly. If you look at the tags on any given article it's clear that most of the slashdot community knows exactly what is going on, even despite attempts to get us up in arms over another misleading headline, or half-baked no-facts 'story'.

    Why not just start serving your audience, instead of begging for hits with false, misleading, overblown or just plain stupid headlines.

  6. I don't get it... by squoozer · · Score: 2, Insightful

    struggle to see what the problem is here really. It sounds rather like Google are buying dedicated (virtual) pipes to move data around. Millions of companies already do this and no one complains. Flame away, I get that foot in mouth feeling.

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  7. Net Neutrality only protects the underdog by mlwmohawk · · Score: 3, Insightful

    net Neutrality is like election finance reform. The people trying to gain access are all for it, but once access is gained, the urgency seems to fade away.

    Google needs net neutrality where it is weak, but exploits sweet heart deals where it is strong. The ISPs should be careful, in this economy, the infrastructure that they depend on can be bought by Google or Microsoft. More over, if Google or Microsoft could buy or build a few major backbones, they'll be screaming bloody murder FOR net neutrality.

    I think Google has done the numbers, though. They are banking on semi-truck sized compact portable data centers and using existing the existing backbone as merely the pipeline for cache coherency. So when you run google apps, you are getting your applications only a few hops away without sprint in the way.

    I will paraphrase an old expression, never under estimate the data bandwidth of a semi-truck sized data center driving two days across country. Think about the number of raw terabytes that can be shipped vs transfered over the backbone.

  8. Re:Property Rights. by calmofthestorm · · Score: 2, Insightful

    So since the US taxpayers paid for that cable that means we should get to say how it's used. I agree with you.

    It wasn't just the telecoms that now "own" it that paid into its construction cost you know.

    We had a huge hubub about telephone lines some time back and THANK GOD we can actually choose our long distance providers now or else we'd be in a libertarian nightmare of monopolies and high prices.

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  9. Re:Don't bother reading WSJ for tech by Yvanhoe · · Score: 2, Insightful

    Well, as a (presumably) computer-savvy person, continue to say to any reader of the WSJ that you know that they are not doing their journalistic job correctly. Tell them how confusing caching and prioritization is akin to confusing a company in a bankruptcy state with a company making negative profits and that they should have another information source for technology. It could even make them question the journalists' work in economic matters.

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  10. Is Net Neutrality a Myth? by qazwart · · Score: 4, Insightful

    Net Neutrality is somewhat a myth. Network providers already prioritize their own traffic in many ways like edge caching. Or, they might change the way data is serviced to allow a more requested provider better access. Absolute Net Neutrality is a myth.

    What we want to prevent is the practice of shoving a provider purposefully shoving third party content aside in order to better highlight their own content. For example, setting up your network in such a way that a Google search takes three to four seconds to return results while the provider's search results are instantaneous. Users will switch to the faster provider's search engine. Or, maybe streaming content from iTunes or YouTube is no longer smooth. You attempt to listen to a song or play a video, and you get a lot of caching going on. However, the provider's own video and music service is smoother with no caching.

    This is the true issue. Is the same firm that provides the pipe (or if you live in Alaska, the tube) to your computer using its advantage to push other business they're way.

    There were two types of monopolies that the government use to watch over. One was a horizontal monopoly where a single company captures a vast majority of the market and can use their clout to prevent others from entering the market, thus eliminating competition. An example of this was Standard Oil.

    The other, lesser known monopoly was the vertical monopoly where the company controls the entire vertical distribution. Two examples: One was the three television networks. They were prohibited from producing their own shows for the longest time. The reasoning is that if they could, they could favor their own productions over third parties. Instead of hundreds of independent production studios, there would be three who could control payments.

    Another example is Boeing. At one time, Boeing was not just an airplane manufacturer, but also owned an airline. This meant that Boeing could favor its own airline with newer equipment at cheaper rates, thus giving its airline a cost advantage over other rivals. This was back in the days when airmail was an important revenue stream for airlines, and Boeing could outbid its rivals. The government separated United Airlines and United Technologies from Boeing back in the 1930s.

    This is the actual problem. Local providers of service should not be content providers too. Otherwise, their content would have an unfair advantage over other content providers. This should be enforced not just in the Internet, but also with cable and satellite television providers. You can either provide the pipe to the TV, or you can provide the content over that pipe.

    If local providers of Internet service didn't have their own content they were pushing, there would be no issues with net neutrality.

    1. Re:Is Net Neutrality a Myth? by 0xdeadbeef · · Score: 2, Insightful

      If local providers of Internet service didn't have their own content they were pushing, there would be no issues with net neutrality.

      What a load of bollocks.

      The primary threat is the telcom's stated intention of demanding kickbacks from successful companies in order to remain successful. It is selective price discrimination as protection money: "That sure is a popular website you got there. It'd be a shame if something 'happened' to it."

      What you're describing is only possible after they've already turned the Internet into a delivery channel for cable boxes.

  11. Re:Don't bother reading WSJ for tech by Xest · · Score: 2, Insightful

    I don't think it is deliberate, I think it's simply that the Slashdot editors are primarily the types of people who believe anything you tell them, so when you go and whisper into their ear "Hey, I heard everyone is backing off from supportung net neutrality", they jump up, run to their PC, find a relevant article submission or make their own and hit submit.

    It strikes me more as really careless and gullable editing than something done with malice or intention. I think you're giving the editors too much credit in suggesting they've put any thought into most the summaries/articles they post.

  12. Re:So Google pays money to the ISPs... by CarpetShark · · Score: 2, Insightful

    the anti-neutrality people don't QUITE seem to get that it doesn't prove their point

    I'm sure they get that just fine. Unfortunately the truth has little to do with power-hungry people trying to get their way.