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In Japan, a Billboard That Watches You

An anonymous reader writes "At a Tokyo railway station above a flat-panel display hawking DVDs and books sits a small camera hooked up to some image processing software. When trials begin in January the camera will scan travelers to see how many of them are taking note of the panel, in part of a technology test being run by NTT Communications. It doesn't seek to identify individuals, but it will attempt to figure out how many of the people standing in front of an advertisement are actually looking at it. A second camera, which wasn't fitted at the station but will be when tests begin next month, will take care of estimating how many people are in front of the ad, whether they are looking at it or not."

14 of 133 comments (clear)

  1. In Soviet... Japan... by exley · · Score: 5, Funny

    Wait, what?

    1. Re:In Soviet... Japan... by Lazaryn · · Score: 5, Funny

      In Soviet Russia you watch billboard?

    2. Re:In Soviet... Japan... by The+Sith+Lord · · Score: 2, Funny

      Um ...

      Can you image a beaowulf cluster of these ?

    3. Re:In Soviet... Japan... by dougisfunny · · Score: 5, Funny

      Residents of the UK can.

      --
      This is not the funny you're looking for.
    4. Re:In Soviet... Japan... by Anonymous Coward · · Score: 2, Funny

      In Imperiar Japan, birrboard watch YOU!

  2. It's the same in North Korea by Hal_Porter · · Score: 5, Funny

    Hence the expression "In Soviet Korea, billboard watches YOU!"

    Thanks, I'll be here all week. Try the dog.

    --
    echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  3. Have any of you ever BEEN there? by Anonymous Coward · · Score: 3, Funny

    I have, many times, and I can honestly say that the only thing I'm looking at are the women. Ninjas sitting on the camera mounting, firing those little star things and nunchuks at me? I wouldn't even notice.

    1. Re:Have any of you ever BEEN there? by The13thSin · · Score: 2, Funny

      "...Advertisements quickly become even more completely based around naked female flesh..." And how is that a bad thing again?

      --
      "This should be fun, and by fun, I mean a wholly depressing insight into the cognitive ability of some grown adults."
  4. Thats just not right! by Shivinski · · Score: 1, Funny

    NO, NO, NO, NO, NO!!
    How dare you Japan! How very DARE you take over the classic 'soviet russia' joke! That is just NOT funny!

    I am very, VERY disappointed in you Japan. And I hope you are ashamed of yourself!

  5. Re:Seems extreme to me by TapeCutter · · Score: 2, Funny

    People are numb but they still take it, I only turn my head if it grabs my attention and that's what they want to know - does the poster grab people's attention. Other than one particulary large one near me that advertises a brothel, the last time I recall a billboard grabing my attention was when I first saw the mouse with an ear on it's back.

    "but it seems to me, the older you get, the less you want, I could be wrong, I am just speaking from personal experience."

    OT - Ditto. OTOH we old farts have had time to accumulate our favorite "stuff", replacing the stuff that wears out is not as big a deal, (ie: there is a vast difference between buying your first good car and trading it in later on your second). Also old farts are usually better off financialy (at least until they retire and blow it all on poker machines and a world cruise on the QE11), eg: my "screw this I quit" fund is not enough to retire on but it would keep me afloat for a few years, 20yrs ago it wouldn't have paid the rent. 30yrs ago I figured I could live the rest of my life using the interest on a $100K term deposit as a wage, but that was a couple of years before the breeding instinct took over and forced me to seek out "stuff" to feather the nest - I had no idea how much "stuff" a 2 foot long human "needs".

    Now that my youngest is carrying my first grandchild I watch her & hubby collecting all this baby "stuff" with mild amusement, but what I really want is for the kid to be at the toddler stage so that I can feed them chocolate and tell them nice stories about their parents...And maybe a few stories about their gradma who only visits at xmas....[fade to future converstaion]....grandma lives a long way away in a place called "alcohol", you might have overheard someone call her an "alcoholic"....well...that's like how you're an Aussie because you live in Australia....So mum, dad, you and me are all Aussie's but grandma is different. Grandma is an....[pause for response]...excellent....have another chocky...

    --
    And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
  6. going off topic by Iamthecheese · · Score: 2, Funny

    Every time I've seen your sig "I am the cheese", I almost want to disregard everything else you've said.

    That says something about you...

    I understand that child porn is a legislation gateway for something-nefarious(tm), BUT currently viewing child porn IS NOT illegal. In fact, if you ever serve on the jury for a case about child porn PRODUCER, you may have to view some as evidence. What is illegal is 1) paying for it 2) storing or distributing it 3) creating it.

    What I mean to say, but don't because it makes an awkward sentence is: Paying for, storing, distributing, and filming child porn: Thought crime.

    In each of these cases, your helping create supply and/or demand

    I dispute this. Only paying for it creates demand.

    which does in fact hurt children.

    I dispute that too. The only action of those specified that hurts a child is actual abuse, and only that and directly commissioning such should be a crime.

    Currently, accidentally downloading child porn or viewing is unlikely to attract FBI attention, unless you do it a lot (and how can that be accidental?) I mean, if the FBI acted on that, they'd be arresting huge swaths of 4chan members at a time, since that stuff is (somewhat) frequently posted on message threads. If you do accidentally download it, you are probably tech savvy enough, being a Slashdot poster, to clean out your temporary files.

    When it comes right down to it, seeing your signature makes me wonder if you are in fact, a pedophile. If you are, and you've never committed a crime, great! but that's your business. However, it still hurts your reputation to have that out in the open and it muddies the real issues.


    I think it is a real issue. I have a serious problem with other people's information flow being stopped by any entity for any reason. If people don't like this point of view then I have at least made them think. If my reputation takes a hit because people are prejudiced against pedophiles, so be it. I sincerely appreciate your mostly unbiased approach to this controversial subject.

    --
    If video games influenced behavior the Pac Man generation would be eating pills and running away from their problems.
  7. Don't worry, I have AdBlock! by thegnu · · Score: 3, Funny

    *puts sock on head*

    --
    Please stop stalking me, bro.
    1. Re:Don't worry, I have AdBlock! by skeeto · · Score: 2, Funny

      Actually, put a mask on the back of your head so the billboard collects false viewing data.

  8. I for one... by PeeShootr · · Score: 1, Funny

    ...welcome our billboardic overlords