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In Japan, a Billboard That Watches You

Posted by kdawson on from the don't-look-now dept.

An anonymous reader writes "At a Tokyo railway station above a flat-panel display hawking DVDs and books sits a small camera hooked up to some image processing software. When trials begin in January the camera will scan travelers to see how many of them are taking note of the panel, in part of a technology test being run by NTT Communications. It doesn't seek to identify individuals, but it will attempt to figure out how many of the people standing in front of an advertisement are actually looking at it. A second camera, which wasn't fitted at the station but will be when tests begin next month, will take care of estimating how many people are in front of the ad, whether they are looking at it or not."

6 of 133 comments (clear)

  1. In Soviet... Japan... by exley · · Score: 5, Funny

    Wait, what?

    1. Re:In Soviet... Japan... by Lazaryn · · Score: 5, Funny

      In Soviet Russia you watch billboard?

    2. Re:In Soviet... Japan... by dougisfunny · · Score: 5, Funny

      Residents of the UK can.

      --
      This is not the funny you're looking for.
  2. It's the same in North Korea by Hal_Porter · · Score: 5, Funny

    Hence the expression "In Soviet Korea, billboard watches YOU!"

    Thanks, I'll be here all week. Try the dog.

    --
    echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  3. Have any of you ever BEEN there? by Anonymous Coward · · Score: 3, Funny

    I have, many times, and I can honestly say that the only thing I'm looking at are the women. Ninjas sitting on the camera mounting, firing those little star things and nunchuks at me? I wouldn't even notice.

  4. Don't worry, I have AdBlock! by thegnu · · Score: 3, Funny

    *puts sock on head*

    --
    Please stop stalking me, bro.