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Jobs Not Giving This Year's Macworld Keynote
Many readers including thermopile wrote in about Apple withdrawing from Macworld Expo after this year. The other bad news for Apple fans is that Steve Jobs won't be delivering the keynote in 3 weeks — we may have seen his last "one more thing." Apple VP Phil Schiller will be doing the honors. He's "an Apple executive notably lacking in Jobs's showmanship and star power," according to the Fortune blogger. Apple's press release states that "trade shows have become a very minor part of how Apple reaches its customers." While this may be true, the keynote addresses have been a critical venue for major new product announcements. Apple's stock is taking a 6% hit in after-hours trading, possibly on concerns about Jobs's health. Reader Harry has gathered together YouTube clips from most of the Macworld keynotes Jobs given since 1997.
> "trade shows have become a very minor part of how Apple reaches its customers." While this may be true, the keynote addresses have been a critical venue for major new product announcements.
Maybe they don't have anything.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
It's 2008. Steve Jobs has already delivered the keynote at Macworld 2008.
Next year is 2009.
Actually, I'd argue that Apple entered the portable MP3 player market at the right time. Consider the market at the time - small flash-based players that could barely hold 1 album, maybe 2 if you compressed them below 128kbps, or humongous hard-drive based MP3 players that were larger than a discman (i.e., the Nomad), or when they weren't, were huge bricks.
Now, Apple releases an MP3 player that has most of the space of the large hard disk players, but is only maybe 1 1/2 to 2 times of the flash-based player. Oh yeah, and instead of syncing via painfully slow USB 1.1 (or parallel/serial!), it would work at firewire speeds. So copying lots of music to the hard disk takes minutes, not hours (1GB would take around 15-20 minutes via USB 1.1 versus 2-5 minutes via firewire...).
So what did Apple do? They released an MP3 player in a formfactor that's usable, and made filling it much less of an all-nighter thing and something that someone can do on their way out the door.
Oh yeah, they also marketed the heck out of the iPod, and made everyone who would normally carry CDs or listen to tapes... consider buying one and carrying their entire collection in a handheld device, rather than a huge stack of CDs. Instead of MP3 players being relegated to the realms of the techie, Apple made them wanted and usable to the masses.
And Apple did this a month after 9/11 - when no one was willing to spend $600 nor have they fully recovered. Apple won out because Jobs seized upon the concept just as it was beginning to take off, then when the huge growth happens, they were already on the 3rd generation iPod (total sales under 1 million units at the point, yet it was the #1 selling MP3 player). Boom, the market takes off, Apple has a refined 3rd generation iPod on sale, and people start wanting iPods and MP3 players, to the point where Apple sells millions per month.
Apple got really lucky with the iPod. They were at the right place at the right time.
I think this was bound to happen when Apple made the switch to Intel. Apple traditionally releases product on these big events - MacWorld, WWDC (more to the things developers want), and other big conferences. New product appears on a regular schedule, and advances could be easily plotted. This was because Apple's source hardware (e.g., PowerPC) roadmaps were quite tightly sealed, and thus, Apple could gather up momentum leading up to the event on what the next big thing was.
But now, Intel and AMD have roadmaps known to the public way in advance. New chips, chipsets, graphics, etc., come out monthly, and there's no way Apple can wait 6 months to the next event to showcase their latest computers, using a CPU/chipset/GPU everyone else has been shipping the past 3 months. Apple can't wait for these big events to announce new product, because they happen at inconvenient times.
Apple is large enough that it can draw a huge crowd easily, which it does with these "spotlight" meetings/keynotes. The advantage is that Apple can release product around the same time everyone else releases product. A new chipset released by Intel? Well, hold a spotlight and release the new notebooks within a month or two from the first manufacturer releasing them, before it becomes "old news."
Apple has to release product, and they can't wait for the Next Big Expo to do it - to compete with all the other PC manufacturers now, they have to release in a timely fashion. (Think about how long it took for Apple to release Santa Rosa notebooks - everyone else had them for months!)
Once Apple went Intel, they have to follow Intel's schedule for product releases, which won't coincide with most of the Mac Expos. Or get left behind releasing old technology, with everyone annoyed waiting for the notebooks to use the latest and greatest. It's not practical for Apple to wait - they have to release. Holding a spotlight meeting is easier than holding a random Expo (scheduled months to years in advance) to release product in a timely manner.
Are you serious? I have had nothing but touch screen phones since 2001.
The models I used actually started out as pure touch screen and then added keyboards (retaining the touch screen) because you can type faster with buttons (and the Xerox graffiti lawsuit). You can also touch-type with buttons.
The iPhone has nothing really new except that it was marketed to everyone and not just PDA users. Suddenly smartphones are "cool" because Apple makes one. That's fine.
I've been a Mac user for over 20 years. I'm typing this on a Mac. I'm glad Apple is doing well.
I'm also glad that people still make real smartphones like Treos, because I am a PDA user and I refuse to give up meaningful features for marketing fluff and looks. My four-year-old Treo model has many, many features that the iPhone lacks, including multimedia features like stereo bluetooth support and over a decade's worth of third-party software available directly from the people who developed it.
By saying that you show that you completely misunderstand the mindset of the Apple customer.
People that buy Apple products are not concerned with motherboards, chipsets, memory speed, CPU or other technical details so much (except perhaps MacPro buyers, esp. if they come from PC background).
People that care about that build their own PCs (I have certainly).
People who buy Apple want their computer to be transparent, they don't want to tinker with it endlessly (like that guy fixing old cars in his garage and never having it actually working, he just enjoys tinkering - kind of like Linux people early on).
If you say macbook is just like any other laptop then you don't get it. Look at any other laptop and just look at the level of "noise" on the keyboard designs these days. Find me one keyboard that doesn't scream at you with 5 things written on each keyboard with different colored letters, keys non-standard width or position etc.
That's just one detail, and then look at the beauty of simplicity of classical Macbook keyboard. It just disappears, and doesn't scream at you.
Macbook aluminum case feels so solid and sturdy, better than any other laptop I have ever held. And it does not have things written on it all over the place (certainly not stupid metal labels like Intel Inside or built for Vista), or things glued to it at the bottom containing certain product key.
The computer is sophisticated and simple, understated like luxury European sedan (think BMW, a lot of people don't get that one either, that's why you see idiots that put chrome wheels, and fart exhausts on their BMW).
And then we get to other soft things like the OS. That one is a topic on its own, but the joy of using OS X would be worth it to me even without these other things.
As the island of our knowledge grows, so does the shore of our ignorance.
My guess about why you're so wrong is your comment sounds like a lot of other short sighted haters who look simply at feature list items one by one and assume that tells the whole story. It's the package as a whole, user interface, user experience, product design, etc. These are all intangibles that add up to far more than the feature list and tech specs. Simply put. . . forest or trees? You're looking at the trees.