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Yahoo Promises To Anonymize and Limit User Data
quarterbuck writes "While Google is saying that personalization is the key to search, Yahoo is taking a different view of the topic. Yahoo announced plans to retain user data for no longer than 90 days and to anonymize data. Even if Yahoo is not your favorite search engine, it is a good move in the direction of online privacy if it will force others to follow suit."
Reader Mike adds "Yahoo did say, however, that it will keep some data for up to six months for security and fraud reasons, as part of some 'specific and limited exceptions.'"
the reason why "99% of end-users couldn't care less" is because they do not comprehend the implications involved with such "personalization" and retention of data. i'd be willing to wager that most of that "clueless majority", if properly educated on the issue in a way they can understand, would be shocked and outraged when they learn the real truth.
this is a good move for yahoo, and for the users; and hopefully yahoo still has enough clout to start a trend away from wholesale collection of user data.
Of course the implications could be much higher quality search results.
That there are (rather cumbersome) means to prevent Googles data-hoarding does not relinquish the companies corporate responsibility, especially considering their chosen motto.
The problem with personalization is that it's an extremely sensitive topic for 1% of the population (us, the geeks), but 99% of end-users couldn't care less.
99% of end-uses couldn't care less until it bites them in the ass, and then you see their dopey teary eyed face splattered all over the news when something hits the fan... "I just can't believe google/facebook/youtube/myspace had all this information about me! The identity thieves started by hacking my gmail account... and from that were able to reset my facebook password, and from there they had everything... they were able to completely drain my bank accounts, and even managed to successfully impersonate me to my parents and scammed them out of thousands... my parents said the theives used a bad quality phone line, but they didn't suspect a thing, because they new everything... they asked how Dad was coping with losing his job, how my sister was doing, they even talked about the camping trip we went on in the summer... and they got all this from the online data, reading my email, looking at my pictures, and trawling my social network... I just can't beleive this was all right there for the taking."
Then they'll say... "The government really needs to do something."