Warner Music Pulls Videos Off YouTube

iammani writes with this excerpt from Reuters: "Warner Music Group ordered YouTube on Saturday to remove all music videos by its artists from the popular online video-sharing site after contract negotiations broke down. ... The talks fell apart early on Saturday because Warner wants a bigger share of the huge revenue potential of YouTube's massive visitor traffic. There were no reports on what Warner was seeking. 'We simply cannot accept terms that fail to appropriately and fairly compensate recording artists, songwriters, labels and publishers for the value they provide,' Warner said in a statement." Warner's deal with YouTube to make those videos available came just prior to YouTube's acquisition by Google.

Comments

In the Geocities Days

[Enderandrew]

In the early dark days of the internet, big companies sued small fan sites because they infringed on logos and copyrights. How dare you run a Star Wars fan site, or an X-Files fan site with racy pictures of Scully?

Then SLOWLY over the years, companies seemed to realize that fans on the internet increased buzz, visibility and mindshare for their products. Now they cater directly to the fan base by pandering at Comic-Con and such.

Warner wants a bigger piece of revenue for the videos being shown, but they're not thinking long term. It isn't just direct revenue of showing the videos, but the hype that comes along with it. If someone forwards a video to another person (or rather a link to the video) they are advertising that artist to their friends.

Monty Python has it right. They are posting clips on YouTube for people to watch for free (fans would post them anyways, only to have them taken offline) but Monty Python now has direct control over the portal, and can include links to purchase Monty Python material on Amazon.

Warner needs to wake up and pay attention.