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Will People Really Boycott Apple Over DRM?
Ian Lamont writes "DefectiveByDesign.org is waging a battle against DRM with a 35-day campaign targeting various hardware and software products from Microsoft, Nintendo, and others. On day 11 it blasted iTunes for continuing to use DRM-encumbered music, games, TV shows, movies, audiobooks, and apps with DRM, while competitors are selling music without restrictions. DefectiveByDesign calls on readers to include 'iTunes gift cards and purchases in your boycott of all Apple products' to 'help drive change.' However, there's a big problem with this call to arms: most people simply don't care about iTunes DRM. Quoting: 'The average user is more than willing to pay more money for hobbled music because of user interface, ease of use, and marketing. ... Apple regularly features exclusive live sets from popular artists, while Amazon treats its digital media sales as one more commodity being sold.' What's your take on the DRM schemes used by Apple and other companies? Is a boycott called for, and can it be effective?"
iTunes plus has been $.99 (same as iTunes minus) for quite a while now.
Do you even lift?
These aren't the 'roids you're looking for.
Exactly. When I want a song I first check if ITMS has it DRM free. If it does I usually buy it there. If not, I head to Amazon. The good thing about Amazon is that they also offer a lot of tracks at 89c and frequently offer specials for $5 song sets.
For me ease of use is a tie since the Amazon downloader takes the song and loads it into itunes just fine. Some people complain about Amazons search function, but I find it works just like it should and the service is often faster when it comes to previewing songs.
Apple DOES offer iTunes Plus.
Yes, it is sold at a premium price.
No, it's not. It was when Apple introduced iTunes Plus, but now the DRM-free tracks are sold at the same price as those with DRM.
However, for those concerned about DRM, it at least affords an alternative that is higher quality and DRM free.
Unfortunately, still only part of the catalogue is offered as DRM-free tracks...
I think people need to understand that the DRM on Apple's music is NOT put there at Apple's insistence. The music labels are the ones who mandate this DRM on iTunes, so boycotting iTunes does NOTHING to change this situation. Apple was the first company to call for an end to DRM in a public letter issues by Steve Jobs. It's not Apple that doesn't get it, it's the music industry.
It requires no marketing on Apple's part, because most people do not care about DRM. In terms of the restrictions DRM imposes, Apple and other DRM makers have done their research on how people use their music, and have tried to craft their DRM to have minimal interference with those use cases. Apple has a trust factor going -- people assume that Apple will "do the right thing," so it is hard to convince people that there is any risk of Apple disabling their music later on. Worst of all, many people I speak with seem to think that they deserve DRM, because of all the peer-to-peer copying.
So yes, this boycott will fail, and Apple will be able to simply ignore it.
Palm trees and 8
And people should try to remember that Apple would like to do away with DRM, but the RECORDING LABELS won't let them. All the while letting Amazon etc all go without DRM. There should be a lawsuit in there somewhere imo, but I'm not a lawyer.
So basically boycotting Apple over DRM, something they don't want either, is stupid. Boycot the recording industry for forcing them to keep it.
If only Amazon would sell MP3s to people who don't live in the US. Are the Canadian arms of the American music companies really that different?
I buy my music online from the likes of Magnatune and the "iTunes Plus" store (DRM-free, and higher-quality files than the regular iTunes store). When I can, I buy directly from the artists online.
Sure Apple is enabling idiotic behaviour from the music companies, but I'm not sure we should blame them; would the music companies have even allowed them to sell music without the DRM? You could show your "appreciation" for the DRM'd music by buying something from the iTunes Plus store...
- chrish
1) The iPhone is the biggest selling single phone on the market, hell they've a 1/3 of the whole market with one device
Bullshit! They're nowhere close to 1/3 of the market. In 2007, over 1 billion cellphones were sold. Assuming a similar rate over the last year, we can compare that to Apple's iPhone sales (roughly 4 million) and it becomes evident that Apple has 0.4% of the market.
Even in the U.S, they only have around 5% of the market.
I think it's the U.S. touchscreen smartphone they've got 1/3 of the market of.
You may not care right now, and nor might an average user. But just wait till the day you want to switch from iPod to some other MP3 player, or for the day when Apple threatens to switch off their licencing servers (as has happened to several others already). Unfortunately, that's when most users will find out about DRM: when it's already too late!
Thankfully, Requiem is available to strip Apple's FairPlay DRM, for those who care to look for it. Although, not everyone does.
By reading this signature, you hereby agree with the content of the above comment.
You can deauthorize all of your machines and then re-authorize the one's you actually use: About iTunes Store authorization and deauthorization
And it seems silly to boycott a company that provides the most easy to use DRM and is working to phase it out as fast as the labels will work with them: iTunes Store: iTunes Plus Frequently Asked Questions (FAQ)
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