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Will People Really Boycott Apple Over DRM?
Ian Lamont writes "DefectiveByDesign.org is waging a battle against DRM with a 35-day campaign targeting various hardware and software products from Microsoft, Nintendo, and others. On day 11 it blasted iTunes for continuing to use DRM-encumbered music, games, TV shows, movies, audiobooks, and apps with DRM, while competitors are selling music without restrictions. DefectiveByDesign calls on readers to include 'iTunes gift cards and purchases in your boycott of all Apple products' to 'help drive change.' However, there's a big problem with this call to arms: most people simply don't care about iTunes DRM. Quoting: 'The average user is more than willing to pay more money for hobbled music because of user interface, ease of use, and marketing. ... Apple regularly features exclusive live sets from popular artists, while Amazon treats its digital media sales as one more commodity being sold.' What's your take on the DRM schemes used by Apple and other companies? Is a boycott called for, and can it be effective?"
You don't have to buy your media from the ITMS...
Even if you do, you can buy the DRM-free tracks. Apple's ready to sell anything that the labels will let them sell.
-jcr
The only title of honor that a tyrant can grant is "Enemy of the State."
The average user is more than willing to pay more money for hobbled music because of user interface, ease of use, and marketing.
There is an escape from Apple's DRM: just burn tracks on music CD.
On other side, many companies really disregard the time. The time user has to spend on doing something silly and stupid. Apple was always good on removing the artificial barriers and negotiating compromise where it doesn't hurt users. (But it's not that Apple is clear on all DRM charges.)
From my personal experience, I would easily overpay for something what requires little of attention and just works. Though most of my friends prefer to spend time searching for better deal, spend time getting into the deal and then spend even more time trying to make it work in the end.
IMHO, good accessibility is also feature and I do not mind paying extra for it. Though you never find accessibility on official list of features.
Right now iTMS holds really little of advantage over other stores, so the point of RTFAs stands. Yet, now the time Apple invested into building user loyalty is simply paying back. iTMS competitors shoot themselves so many times in all the possible foots and they would need considerable time to gain the trust back.
P.S. And thanks to misleading **AA campaign many believe that Apple's DRM is norm of life. And that I believe is bigger problem.
All hope abandon ye who enter here.
People don't care about DRM per se, they care about whether they can use what they buy any way they like.
In the case of music with DRM bought from the iTunes store: I can play it on my computer with no problems at all. I can burn it onto CDs without any problems at all. I can play it in my car (by copying it onto my iPod) without any problems at all. I can't give it away to friends to play on their computers (which would be illegal, which I might or might not care about, and I can give CDs with the music on them to friends, which is just as illegal, which again I might or might not care about), and I can't convert it to MP3 which would allow me to put it onto a cheap 4GB memory stick which can be played in many places, or onto a DVD which my DVD player can play.
Most computer users that I know would have no idea how to put _any_ music onto a memory stick or a DVD, so I don't think there is very much of a limitation at all. On the other hand, the music is easy to buy, and looking in other places is effort as well.
In the case of movie rentals, DRM might very much keep people from using a movie in the way the intend, but it's not in their way when they try to get what they paid for out of a movie (at least with the Apple store).
On the other hand, years ago I tried to buy some eBooks, which came with DRM. Paid for four books (but only a few Euros), had to download bloody Adobe eBook reader software, the software crashed during the download, and all in all I was able to read one of the four books I paid for. I don't dare thinking about what hoops I would have to jump through to make these books readable on my current computer. So in that case, DRM was most definitely in my way and kept me from giving them any more of my money for years. They now sell the same books in unprotected PDF files, which means I can read them on a Mac using Preview, and they will be usable forever.
So the summary: I am not going to boycott DRM if it is implemented well and I trust the company doing it. And if it is implemented badly, you don't need to ask me to boycott it.
...and their friend might well tell them just to burn their music tracks to CD and rip them back in to strip the DRM. They might think it's a pain in the arse, but they'll at least know how to get around the restrictions.
IMHO this is a damn sight better than SOME of the DRM employed by other companies which even lock out other operating systems (Windows MediaSlayer I'm looking at you)
That being said, Apple made a big hoo-hah about their DRM-free tracks (and the increased price tag... grrr), and I seem to recall they were claiming that they were going to offer more and more tracks without DRM which prompted many to assume they'd be dropping the practice not long after, but here we are many moons later and it's still the dominant practice for iTunes purchases. In fact, I'm not even sure how many tracks you can get on iTunes without DRM now.
Given enough bad press DRM will eventually go away, but it has to be made as public as possible in a sustained campaign for this to have any effect at all - or a cheap mp3 download service making a BIG deal of not having DRM and getting decent media coverage. Competition from a serious contender that the public begin flocking to (and away from iTMS) will be a more effective engine in driving Apple to drop the DRM in the long run. I don't think people are stupid enough to believe that mp3s they download from other sources can't be used with their shinyPod (despite the BBC's best efforts to repeatedly claim the iPod can ONLY play tracks from the iTMS and vice versa that tracks from the iTMS can only be played on the iPod).