Valuable Objects Stimulate Brain More Than Junk

Roland Piquepaille writes "According to researchers at the University of California at San Diego, visual areas of our brain respond more to valuable objects than other ones. In other words, our brain has stronger reactions when we see a diamond ring than we look at junk. Similarly, our brain vision areas are more excited by a Ferrari than, say, a Tata new Nano car. In this holiday season, I'm sure you've received gifts that excited your brain — and others that you already want to resell on an auction site."

Comments

Re:Dear God

[sveard]

You must have bought a subscription while drunk

I know I was

Re:How old of a brain?

[Dachannien]

To a young brain, anything that somebody else picks up instantly becomes immeasurably valuable.

duh

[tabby]

So they are telling us that we are easily dis

Look! A sparkly thingy!