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Amazon.com Reporting This Holiday Season Their "Best Ever"
In a refreshing break from all the doom and gloom, Amazon.com is calling this holiday season their best ever. Reporting a 44 percent rise in the number of items sold, they are refusing to provide actual dollar amounts, so it is still a very subjective measurement. "Amazon customers ordered more than 6.3 million items on Dec. 15, compared with roughly 5.4 million on its peak day last year, the company said. It shipped more than 5.6 million products on its best day, a 44 percent rise over 2007, when it shipped about 3.9 million on its busiest day. The company did not provide dollar figures and wouldn't say whether the average value of orders had changed, and the jumps it reported Friday are in line with increases Amazon has seen since it started releasing the figures in 2002."
every time a company reports weak growth or a drop in revenue they always say something like this to make it seem nice.
I remember one time i had symantec stock and they reported 4% earnings growth and no future guidance. 4% growth is as good as negative growth. of course the press release started by saying that Symantec reports record revenue and earnings per share.
same thing with amazon. the dollar amount probably stinks so some poor analyst spent a weekend mining the data to try to find a way to put lipstick on a pig