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Steve Jobs' Macworld Keynotes, 1998-2008

Ian Lamont writes "The Industry Standard has put together a collection of video highlights from Steve Jobs' Macworld keynotes since his return to Apple in the late 1990s. It's interesting to watch. Jobs was basically able to turn tech product demonstrations into convincing consumer spectacles that made even the simplest product feature — such as the handle on the clamshell iBook — seem innovative and utterly desirable. And while his appearance changed greatly over the years (compare his 1998 iMac demonstration with his "iPod Mini" keynote in 2004, when he was reportedly trying to treat cancer with a special diet), his enthusiasm never waned. Of course, he may make appearances at Apple's WWDC or other events, but a Macworld expo with Phil Schiller headlining just won't be the same."

5 of 108 comments (clear)

  1. Zombie Steve Jobs releases iBrains by David+Gerard · · Score: 5, Funny

    Steve Jobs, visionary leader of Apple Computer, has died - and come back, better and stronger.

    The news was carried in an obituary run by Bloomberg late last night, which was pulled when news of his resurrection came through.

    "They don't call it the Jesus Phone for nothing," Jobs laughed with reporters, before eating their tasty, tasty brains.

    Jobs' new cyborg arsenal includes wifi, 3G, laser cannons, a flame thrower and a can opener, all running on Mac OS X Robosteve. Bundled applications include an enhanced hypnotic force field based on the one he uses at MacWorld keynotes. "I can't wait to try it on Bill," he said.

    Disney, in which Jobs is the single largest shareholder, remained unaffected. "Steve's just working with the way we do things here," said the disembodied computer-hosted soul of Walt Disney, who was decanted to a computer in 1966 to avoid being declared legally dead, so that copyright in his works would never, ever run out.

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  2. Re:An old dude in a turtleneck... by rubycodez · · Score: 4, Funny

    a 40 something balding man in a black turtleneck

    that's a terrible mischaracterization. He's a 50-something balding man in a black turtleneck

  3. Re:An old dude in a turtleneck... by cmacb · · Score: 5, Funny

    Of course the fact that his demos don't regularly crash midway through helps a lot.

    At similar Microsoft events the "tension in the air" is everyone anticipating the blue screen of death with every mouse click.

  4. Re:An old dude in a turtleneck... by Stormwatch · · Score: 5, Funny

    He's kind of like a priest. "Thou Mac is holy!" Everybody buys into it. Wait, would Jobs, in the Mac world, be the priest, or God Himself?

    He can't be God, everyone knows Woz is God.

  5. Re:Jobs = Marketing by syousef · · Score: 4, Funny

    Personally i think he's a pompous jerk and is often shortsighted, but I cant deny he's the master of marketing.

    You just repeated yourself. Master of Marketing would have been sufficient.

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