Google Wants You To Be Its Unpaid Muse
theodp writes "So where do you turn to for great ideas when tough times force you to abort your engineers' brainchildren? If you're Google, reports Nicholas Carlson, you simply outsource brainstorming to your users. Google's launched a new Google Product Ideas blog as well as a Product Ideas for Google Mobile site where users can submit feature and product ideas and vote on others. So what's in it for you if you come up with Google's next billion-dollar-idea? 'If you post an idea or suggestion and we put it into action, we may give you a shout out on our Product Ideas blog,' explains Google, 'but we won't be compensating users for their ideas.' Lucky thing don't-be-evil Googlers don't have to live up to the IEEE Code of Ethics, or they might have to credit properly the contributions of others." So what's wrong with a shout out among consenting adults?
As I keep telling our sales people, there is something of a gulf between having an idea and actually implementing it. Also, an invention is supposed to solve a problem, not just to state it. I may think it is a good idea to find a way of checking the extent to which bears poo in the woods, but when someone patents the improved device and process for facilitating mensuration and analysis of the sylvan/urban mass ratio of ursine faeces, I really shouldn't expect to profit.
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."